OVERVIEW
Executive Master in Marketing and Sales Overview
Master in Marketing and Sales is ranked 60 in Marketing, Western Europe, among the Top 200 – Regional ranking within the 9 geographical zones
PROGRAM FEATURES
- Learning Formula- On- Campus and 100% Online
- Intake Cohort- April and October each year.
- Accredited Master’s Certification – 60 ECTS
- Language – English
- 2 Weekends per month ( Fortnightly)
- Duration- 1 year
The Executive Master in Marketing & Sales is designed to train professionals to perfect and hone their skills, and embrace change as the most effective way of generating competitive advantages enabling them to capitalize on new technologies and gain insight into the new generations of professionals joining the employment market. Participants will first gain general core knowledge in management, before acquiring specialized expertise in Marketing & Sales specifically, with insight into the digitization of the business sector, enabling them to stand out as innovative, responsible leaders with a growth-focused mindset, fully equipped to make an impact out in the world and achieve career milestones. Therefore, as well as newcomers to the field, this Master is ideal for leaders who want to capitalize on digital technologies to understand markets and customers.
WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL
The Executive Master in Marketing and Sales paves the way to new future opportunities and equips you with tools to build a strong professional profile.
Discover your untapped potential and your ability to take on responsibility and drive forward meaningful change. It is time to become a better manager, which you can achieve in the following way:
- International Boot camp in Rome, and Kigali – Looking for an international exposure to gain a brand-new perspective on the business world? We offer the chance to enrich your knowledge of entrepreneurship, innovation and other key topics in the business world by taking part in our International Programs in Rome and Kigali where you can also expand your professional network.
- Life & Soft Skills Program: Self-Discovery, Self- Awareness, Empowerment, Reinvention.
Soft skills are personal attributes that influence our relationships and communication. They are fundamental for conducting effective leadership and steering businesses towards success. In this increasingly technological world, soft skills are the fuel that drives the growth of our relationships. Soft skills are essential abilities and life skills that we should master each and every day in order to become a better version of ourselves.
- Networking & Partners, Multinational Relationships.
In partnership with several globally renowned leading companies, such as Airtel, Fidson Pharmaceutical, Messrand, Nigeria Info, Cars45, Microsoft, Rainoil and many more, we give you the opportunity to make contact with real working environments and build a strong professional network, through workshops, webinars, guest speakers and many more activities, encouraging interaction between leading professionals and students, and facilitating the learning process through real case studies.
- Career Acceleration Program, Design your professional profile
A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market. You will have access to workshops focusing on the latest key topics in relation to job seeking and career networking, individual career guidance meetings, and our exclusive events to ensure the best start or a great boost in your career.
- Coaching Program
How much of your potential are you using from 1 to 10? Learn to get the most out of your potential through 3 Master coaching sessions with some of our experts. You will improve your competences in terms of achieving your goals, effectively contributing to teamwork activities, communicating effectively, time management and many more key skills for being successful in your future career.
- RBSN for Entrepreneurship
Are you planning to start up your own business or dreaming of becoming the fresh, innovative driving force within an organization? We will equip you with skills, insights and the curious mindset required to spot new opportunities, make connections and bring new business ventures to life.
- Virtual Coffee with CEOs
Network with Top CEOs & learn what it takes, to excel in your career.
Develop networking skills directly in two interactive conversations with Top CEOs, during which you can ask questions, inquire about career interests and roadblocks, and ask about the keys to career success, and network with a variety of friendly, experienced professionals! The two coffee conversations will be held virtually online, meaning you can join them and participate from anywhere live in real time.
- RBSN Business Showmanship
Gain visibility for your business as we project your business on our social media platforms and free consultancy on key business challenges.
The Business Showmanship is designed to give your business visibility as your business will be promoted across all our social media channels. This is usually after you have made a presentation in one of the In-Class lectures where our highly experienced faculty will offer you free consulting on your key business challenges. Your presentation will also spotlight your business as the primary case study for the class. And where a student doesn’t have an existing business, an alternative business can be used.
QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- 82% Increased Professional Responsibilities
- 90% Improved Decision Making Capability
- 79% students increase their salary after the completion of their master programs
- 68% Alumni got a new offer and promotions
- 50% students is employed in a multinational company
- 58% are now successful Manager and Directors in their respective organizations
PROFESSIONAL PARTNERSHIP – Enhance and fast-track your Marketing and Sales Professional Career Path
Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Executive Master in Marketing and Sales degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.
Advertising Practitioner of Nigeria (APCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Sales. Rome Business School Nigeria executive students can gain APCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.
RBSN students have the privilege to join the league of marketing professionals through a fast track program via a direct membership into all the professional grades levels – Associates, Full Member, and fellow, This Mapping and accreditation have emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives’ master students in Marketing and Sales as they commence their program with the school.
PROGRAM STRUCTURE
WHY TAKE OUR MASTER IN MARKETING AND SALES
- Achieve Effective Performance in International Marketing and Sales
Develop and implement the Marketing and Sales performance strategies required to achieve the planned objectives. Gain a command of the techniques and sources for obtaining information, and a more in-depth insight into the creation of a Marketing, Sales and Competitive Intelligence information system. Identify opportunities, threats and possibilities for change within the company’s environment, orienting the strategy based on the potential sales and marketing scenarios and using different policies in the marketing mix to create, communicate and deliver values effectively.
- Master Marketing and Sales Tools and principles in the Digital Age and Multichannel Perspectives
Gain an in-depth overview of the opportunities and risks posed by the new digital trends that emerge every day, adapting the company to the competitive environment that prevails in different ways.
Develop the competences required to tackle and enhance new needs in different areas of the organization. Lead the implementation of new operational management systems, taking new innovative methods in account. Build models (sales funnel, commercial dashboards) for analyzing the evolution of sales channels.
- Develop Leadership and Management Skills
Inspire and lead high-performing international marketing and sales teams, establishing the appropriate actions to select, train, motivate, and control the different sales networks and teams. Establish effective relations between the Marketing and Sales Department and the rest of the organization in order to enhance the company’s value. Analyze the market situation, define the different scenarios, identify the opportunities, develop the most suitable marketing strategy and assess the most effective way to implement it.
PROGRAMME EXPECTATION
This Master will strengthen the students’ competences and enable them to take on responsibilities in the Marketing or Sales Departments of any company.
On the completion of this Master, students will be able to:
- Understand and effectively manage the decision-making path related to marketing and sales planning and management.
- Measure performance and manage and implement different of marketing and sales tools, from the new product development stage right through all the phases a product’s lifecycle, also taking opportunities for international expansion into consideration.
- Manage sales and meet the company’s objectives and KPIs.
- Become responsible, innovative leaders in the field of Marketing & Sales.
PROFESSIONAL OUTLET
In particular, the master is particularly suitable for those who want to pursue a career in the following roles:
- Chief Marketing Officer (CMO)
- Global Marketing Manager
- Commercial Director
- Business Developer
- Sales Manager
- Digital Marketing Manager
- Category Manager
- Key Account Manager
- Trade Marketing Manager
- Entrepreneurship
- Marketing Consultant
- Business Consultant
- Product Manager
- Business Operation Manager
- Sales Executives/ Technician
PROFESSIONAL JOURNEY STATISTICS
- 5 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students is from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your Marketing path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competences that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional background
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here:
Emmanuel Agu has over 18 years of experience in Consulting, Banking, and FMCGs (Diageo, Heineken, and Jotna Group). A well-rounded Business and Commercial Leader with a strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high-performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits, and attitudes towards brands.
Francis Toromade (FCIM, MBA, MCIA, AMNIM, arpa) is a seasoned Agribusiness expert, consultant, and analyst with more than two decades of experience in leading and managing marketing, sales, procurement, research, training and development, and financial management in the livestock sub-sector in Nigeria and West Africa.
Henry Ojielo: He is the Managing Partner S4G Nigeria Limited. He was the General Manager, Retail Sales is responsible for 75% of total Conoil Sales developed, implemented, and delivered the business operating plan for retail sales. Sales executive with 23 years’ experience; 13 of the years in senior and executive management roles. Has mastery in Route to-Consumer Strategy and implementation, winning at retail through excellent Trade Marketing Execution. Also strong at Innovation Trade Strategy and Sales Transformation. Has as well, excellent people leadership skills that resulted in the development and retention of talents in various roles.
(DVP) in all audience engagement efforts.
John Olaoye Is the General Manager (Sales & Marketing) for Olam International. He moved the flagship category from monthly sales of 2,000 tons to 29,000 tons between 2014 and 2017. He was the Head of Sales and Marketing (East and North East) for Dangote Flour Mills PLC before joining Olam International. He is a Fellow of the National Institute of Marketing (FNIMN). He has attended much managerial development training both locally and internationally. He is a guest lecturer with most institutions.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyzes, exercises, discussions, role plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.
CAREER SERVICE
In line with our mission to evolve better managers for a better world, our goal is to provide you with the support, resources, and tools necessary for a successful career and professional future, other to accomplish these we don’t just provide you with a top-class training, but also granting you the support and assistance of Rome Business School Career Services. From the very beginning of an academic programme through all the processes until graduation, we help you choose the right professional area to direct your interest and efforts, and prepare you to effectively face the day’s job market. Along with connections that can open doors at various companies.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
- 68% Got New Job Offer
- 82% Increased Professional Responsibilities
- 90% Improved Decision Making Capability
- 5% Got Jobs before Commencement of Master Program
- 7% Got Jobs within Their Master Program
- 7% Got Jobs within 1 Year Post Completion of Master Program
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” of a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification of the Master of Business Administration from Rome Business School Italy and Valencia International University, Spain.
CERTIFICATE RECOGNITION
At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.
WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.
ADMISSION EVALUATION PROCESS
A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:
• Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
• Minimum first installment, followed by monthly installments depending on the program and study format;
• Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN2, 000,000.00
- On-campus participation: NGN2,200,000.00
Flexible Payment structure:
- Start your program with NGN 400,000 and spread the balance within 8 months of interest-free installments.
- Single lump-sum payments attract and guarantee an additional 10% of the total tuition amount
- Scholarship Availability: YES, see the top of the page for the prevailing scholarship.
GET READY TO START
You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.
Your future awaits.
Build it with us.