OVERVIEW
International Master in Digital Marketing and Business Transformation Overview
- Top 50 – Global Ranking by Eduniversal Ranking for marketing Masters
- Chartered Institute of Marketing Recognised Degree
- Accredited by EFMD
PROGRAM FEATURES
- Learning Formula: 100% Online – Full-time Master Program.
- Student Profile: Minimum work experience: (0-2 years), Average Age: 22years.
- 95% Job Placement Rate in Top Organizations in Nigeria.
- Intake Cohort- April and October each year.
- Accredited Master’s Certification – 60 ECTS
- Language – English
- Attendance formula: 3 Weekdays Online (Wednesday, Thursday & Friday)
- 2 Intensive Sessions in Lagos (1 compulsory Onsite) and 1 (Optional) International Study Tour in Rome.
- Duration – 6 Months Intensive Class, 4 Months Internship and 2 months Capstone Project
- 6 months In-class lectures (3 weekdays: Wednesday, Thursday & Friday)
The International Master in Digital Marketing and Business Transformation aims to prepare professionals to be fully prepared to get Google Ads Search, Facebook, Blueprint, and Hub spot certification. This Master’s also provides extremely practical and intensive training in Digital Marketing so that students are ready to tackle the job market with all the knowledge they need to form an active part of a structured and international Marketing team.
The International Master in Digital Marketing and Business Transformation assured the following:
- Solid intensive training and knowledge on Digital Business Transformation, Digital Marketing Communications and Tools such as SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing etc. Participants will acquire and walk away with a practical understanding of Digital Marketing and how it can transform their businesses, by understanding digital consumers’ behaviour through analytics, customer insights, comprehensive strategies to optimize customer engagement and data to create action for effective digital performance.
- Engaging and interactive didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business.
- Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.
Transform your business, build digital skills and make a radical impact in today’s digital world.
Master in Digital Marketing and Business Transformation, is aimed for digital professionals to understand and address the most relevant aspects of digital transformation and innovation applied to the field of business. Participants will learn how the new emerging technologies can create new or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. They will also become digital leaders by becoming digitally fluent, developing new capabilities and competencies, understanding how technology is transforming society, and translating into business impact.
Participants will equip themselves first with general core knowledge in management, they will get specialized expertise in Digital Marketing and Business Transformation specifically learning how to transform your business into a digital one, create an agile digital strategy, learn how to use Data Analytics as a foundation of digital business transformation and how to create a digital customer experience. Students will also learn, practice and excel in Web Optimization, Digital Marketing Communication and tools, learn to create Digital PR and Content strategy by creating branded content and display advertising and will be able to get customer insights, understand customer behaviour and engage with customers through Digital Customer Management. Students complete the masters by exploring the future of businesses, future tech trends and sustainability to stand out as innovative and responsible leaders, with a growth mindset, fully ready to make an impact and achieve a career milestone.
WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL
The International Digital Marketing and Business Transformation paves the way to new future opportunities and equips you with tools to build a strong professional profile.
Discover your untapped potential and your ability to take on responsibility and drive forward meaningful change. It is time to become a better manager, which you can achieve in the following way:
- 95% Job Placement Rate during the Master program – every participant is eligible for job placement with a top partnering organization in Nigeria, the career service units of the institution has developed partnerships with leading organization in different sector of the economy for placement of students into different roles as it matches with their desire areas of specialities.
- Graduation Ceremony, Rome Business School, Italy, with the option to attend the Graduation Ceremony and a one-week study tour and immersion in Italy.
Every student has the opportunity to attend the graduation ceremony at Rome Business School Italy, the graduation ceremony is a 5 days event that also incorporates a study tour, company visits, sightseeing of monuments, and notable places. - International Boot camp in Rome, and Kigali – Looking for international exposure to gain a brand-new perspective on the business world? We offer the chance to enrich your knowledge of entrepreneurship, innovation and other key topics in the business world by taking part in our International Programs in Rome and Kigali where you can also expand your professional network.
- Life & Soft Skills Program: Self-Discovery, Self-Awareness, Empowerment, Reinvention.
Soft skills are personal attributes that influence our relationships and communication. They are fundamental for conducting effective leadership and steering businesses towards success. In this increasingly technological world, soft skills are the fuel that drives the growth of our relationships. Soft skills are essential abilities and life skills that we should master every day to become a better version of ourselves.
- Networking & Partners, Multinational Relationships.
In partnership with several globally renowned leading companies, such as Airtel, Fidson Pharmaceutical, Messrand, Nigeria Info, Cars45, Microsoft, Rainoil and many more, we allow you to make contact with real working environments and build a strong professional network, through workshops, webinars, guest speakers and many more activities, encouraging interaction between leading professionals and students, and facilitating the learning process through real case studies.
- Career Acceleration Program, Design your professional profile
A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become competitive figures in the modern employment market. You will have access to workshops focusing on the latest key topics about job seeking and career networking, individual career guidance meetings, and our exclusive events to ensure the best start or a great boost in your career.
- IDM&BT Coaching Program
How much of your potential are you using from 1 to 10? Learn to get the most out of your potential through 3 coaching sessions with some of our experts. You will improve your competencies in terms of achieving your goals, effectively contributing to teamwork activities, communicating, time management and many more key skills for being successful in your future career.
- RBSN for Entrepreneurship
Are you planning to start up your own business or dreaming of becoming the fresh, innovative driving force within an organization? We will equip you with skills, insights and the curious mindset required to spot new opportunities, make connections and bring new business ventures to life.
- RBSN Business Showmanship
Gain visibility for your business as we project your business on our social media platforms and free consultancy on key business challenges.
The Business Showmanship is designed to give your business visibility as your business will be promoted across all our social media channels. This is usually after you have made a presentation in one of the In-Class lectures where our highly experienced faculty will offer you free consulting on your key business challenges. Your presentation will also spotlight your business as the primary case study for the class. And where a student doesn’t have an existing business, an alternative business can be used.
QUICK CURRENT STATISTICS OF OUR STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- 82% Increased Professional Responsibilities
- 93% Improved Decision-Making Capability
- 79% of students increase their salary after the completion of their master’s programs
- 68% of Alumni got a new offer and promotions
- 52% of students are employed in a multinational company
- 58% are now successful Managers and Directors in their respective organizations
PROGRAM STRUCTURE
WHY TAKE OUR INTERNATIONAL DIGITAL MARKETING & BT
- Develop core business competencies and leadership excellence
Promoting the essential knowledge needed to organize the different departments of a company: Marketing, Finance, Accounting, Human Resources, and Operations. Developing capacities and gaining the tools required for effective leadership: Teamwork, Motivation, Communication, Business Ethics, and Social Responsibility. Gaining insight into the perspective of a senior manager or executive and understanding the larger context of management.
- Develop entrepreneurial spirit, create, plan and grow
Enhancing the entrepreneurial spirit and laying the foundations for the creation of new businesses, while also fostering innovation and creativity. Operating with ease in complex and competitive national and international organizations, within a framework of sustainable development and growth.
- Manage emerging technologies, innovation and change, and build disruptive skills for global business immersion
Managing the organization’s flexibility in response to new technologies, new markets, innovation, and the evolution of society. Adapting to and anticipating the need to change the organization with the key objective of remaining competitive, especially within an international global context. Learning and understanding the use of new emerging technologies and the application of data for transforming and developing business in today’s digital age.
PROFESSIONAL PARTNERSHIP – Enhance and fast-track you’re Digital Marketing and Business Transformation Professional Career Path
NIMN-RBSN CURRICULUM INTEGRATION PARTNERSHIP
The fallout of the partnership between Rome Business School Nigeria (RBSN) and the National Institute of Marketing of Nigeria (NIMN) has led to the integration of the curriculum of the Master of Business Administration and the NIMN professional examination modules for students of RBSN as they pursue their professional certifications journey with the National Institute of Marketing of Nigeria
This integration has emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives and International master’s students of Business Administration as they commence their program with the school. RBSN students have the privilege to join the league of marketing professionals through a fast track program via a Direct Membership in all the professional grades level – Associates, Full Members, and Fellow. This is subject to the years of work experience in the marketing-related field. Students will be admitted to various membership grades upon payment of the institution’s obligatory fee and other terms and conditions required for enlistment into the institution membership register. RBSN will facilitate the registration process on behalf of our students.
CHARTERED INSTITUTE OF MARKETING, UNITED KINGDOM ACCREDITED ROME BUSINESS SCHOOL DM&BT DEGREE
Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Executive Master in Marketing and Sales degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.
Advertising Practitioner of Nigeria (APCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Sales. Rome Business School Nigeria executive students can gain APCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.
PROFESSIONAL OUTLET
In particular, the master’s is particularly suitable for those who want to pursue a career in the following roles:
- Digital Transformation Officer
- Business Analyst
- Digital Marketing Manager
- Web and Media Analysts
- Media Relations and Digital PR Specialist
- Web and Media Analysts
- Digital Business Development
- Programmatic Specialist
- Marketing Officer
- Business Developer
- Sales Officer
- Business Consultant
- Database Administrators
PROFESSIONAL JOURNEY STATISTICS
- 2 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students are from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
PROGRAMME EXPECTATION
The International Digital Marketing and Business Transformation enable you to develop the competencies required to lead, manage, and grow businesses gaining more in-depth insight into the requirements of the professional market, ranging from team management areas to the economic aspects of international market access.
On completion of this DM&BT, you will be able to:
- Understand and effectively manage the decision-making path related to marketing and business transformation, planning and management.
- Measure performance and manage and implement different Digital marketing tools, from the new product development stage right through all the phases of a product’s lifecycle, also taking opportunities for international expansion into consideration.
- Manage digital projects and meet the company’s objectives and KPIs.
- Become responsible, innovative leaders in the field of Digital Marketing and Business Transformation.
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your DM&BT path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional backgrounds
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here: https://romebusinessschool.ng/faculty/
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing Jumia Nigeria where she plans and executes marketing campaign, monitor KPIs to ensure cost efficiency, adopt best practices, and define custom touch points across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business.
Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever, FBNQuest, Vodacom, etc.
Temitayo Oyinyemi is the Marketing Director of Prime Click Marketing, a results-driven digital marketing agency, that helps companies grow their business using pay-per-click marketing channels. The agency focuses on implementing strategies and analyzing metrics that have a direct relationship with the bottom line of a company.
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she plans and executes a marketing campaign, monitors KPIs to ensure cost efficiency, adopts best practices, and defines customer touchpoints across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business
Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and cryptocurrency. He is also a Senior Lecturer at London Business School, IE Business Madrid, SDA Bocconi, etc. he is currently an Advisor at Lemma Technologies.
Raymond Okoro (Ph.D.) Raymond Okoro is a Business Intelligence Technologist and disruptive innovator. He is known for providing leading-edge services and solutions using a variety of skills to add value while excellently facilitating a timely accomplishment of the organization’s goals. He holds a Ph.D. in Computer Science (Management Information System), an M.Sc in Business Information Technology, and a B.sc in Computer Information System. His grants and milestones include a $2.45 million license to Learn Grant in 2020 partnering with edConnect, Google, Shopper talk, and Workday Clouders to train over 100 candidates free of change on a Full Stack micro degree program.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyses, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning student-centered which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.
CAREER SERVICE
In line with our mission to evolve better managers for a better world, our goal is to provide you with the support, resources, and tools necessary for a successful career and professional future, other to accomplish these we don’t just provide you with a top-class training, but also granting you the support and assistance of Rome Business School Career Services. From the very beginning of an academic programme through all the processes until graduation, we help you choose the right professional area to direct your interest and efforts, and prepare you to effectively face the day’s job market. Along with connections that can open doors at various companies.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, we’re able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
- 68% Got New Job Offer
- 82% Increased Professional Responsibilities
- 90% Improved Decision-Making Capability
- 5% Got Jobs before Commencement of the Master’s Program
- 7% Got Jobs within Their Master’s Program
- 7% Got Jobs within 1 Year Post Completion of Master Program
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” to a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification of the Master of Business Administration from Rome Business School Italy and Valencia International University, Spain.
CERTIFICATE RECOGNITION
At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.
WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.
ADMISSION EVALUATION PROCESS
A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:
• Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
• Minimum first installment, followed by monthly installments depending on the program and study format;
• Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN1, 600,000.00
Flexible Payment structure:
- Start with NGN 300,000 and spread the balance within 8 months of interest-free Instalments.
Single lump-sum payments attract and guarantee an additional 10% of the total amount
Scholarship Available: up to 30% partial scholarship on tuition fee.
The Online Learning Methodology
Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.
GET READY TO START
You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path toward success in your career.
Your future awaits.
Build it with us.