• Learning Formula- On-Campus and 100% Online
• Intake Cohort- April and October each year.
• Accredited Master’s Certification – 60 ECTS
• Language – English
• 2 Weekends per month ( Fortnightly)
• Duration- 1 year

The Executive Master in Corporate Communication is designed to provide the managerial skills, industry knowledge and skills necessary to effectively and professionally manage communication and marketing processes through specialized techniques to improve corporate communication.

Rome Business School guarantees a multidisciplinary experience in an increasingly interconnected market. Rome Business School’s Master in Corporate Communication is structured to provide participants with a tough preparation for the corporate communication sector, the public relations sector, and crucial aspects of other related fields, starting with a wide overview of the broader management and then proceeding to analyze all the specific subjects and aspects of corporate communication development and management, as well as providing an in-depth insight, trends, and best practices of marketing communication and their application to corporate organization, government parastatals, and other sectors.

WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL

The Executive Master in Corporate Communication paves the way to new future opportunities and equips you with tools to build a strong professional profile.

Discover your untapped potential and your ability to take on responsibility and drive forward meaningful change. It is time to become a better manager, which you can achieve in the following way:

1. Graduation Ceremony, Rome Business School, Italy, with the option to attend the Graduation Ceremony and a one-week study tour and immersion in Italy-
   Every student has the opportunity to attend the graduation ceremony at Rome Business School Italy, the graduation ceremony is a 5 days event that also incorporates a study tour, company visits, sightseeing of monuments, and notable places.
2. International Boot camp in Rome, and Kigali – Looking for international exposure to gain a brand-new perspective on the business world? We offer the chance to enrich your knowledge of entrepreneurship, innovation and other key topics in the business world by taking part in our International Programs in Rome and Kigali where you can also expand your professional network.
3. Life & Soft Skills Program: Self-Discovery, Self-Awareness, Empowerment, Reinvention.

Soft skills are personal attributes that influence our relationships and communication. They are fundamental for conducting effective leadership and steering businesses towards success. In this increasingly technological world, soft skills are the fuel that drives the growth of our relationships. Soft skills are essential abilities and life skills that we should master every day to become a better version of ourselves.

4. Networking & Partners, Multinational Relationships.

In partnership with several globally renowned leading companies, such as Airtel, Fidson Pharmaceutical, Messrand, Nigeria Info, Cars45, Microsoft, Rainoil and many more, we allow you to make contact with real working environments and build a strong professional network, through workshops, webinars, guest speakers and many more activities, encouraging interaction between leading professionals and students, and facilitating the learning process through real case studies.

5. Career Acceleration  Program, Design your professional profile

A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become competitive figures in the modern employment market. You will have access to workshops focusing on the latest key topics about job seeking and career networking, individual career guidance meetings, and our exclusive events to ensure the best start or a great boost in your career.

6. Coaching Program

How much of your potential are you using from 1 to 10? Learn to get the most out of your potential through 3 Master coaching sessions with some of our experts. You will improve your competencies in terms of achieving your goals, effectively contributing to teamwork activities, communicating, time management and many more key skills for being successful in your future career.

7. RBSN for Entrepreneurship

Are you planning to start up your own business or dreaming of becoming the fresh, innovative driving force within an organization? We will equip you with skills, insights and the curious mindset required to spot new opportunities, make connections and bring new business ventures to life.

8. Virtual Coffee with CEOs

Network with Top CEOs & learn what it takes, to excel in your career.

Develop networking skills directly in two interactive conversations with Top CEOs, during which you can ask questions, inquire about career interests and roadblocks, ask about the keys to career success, and network with a variety of friendly, experienced professionals! The two coffee conversations will be held virtually online, meaning you can join them and participate from anywhere live in real-time.

9. RBSN Business Showmanship

Gain visibility for your business as we project your business on our social media platforms and free consultancy on key business challenges.

The Business Showmanship is designed to give your business visibility as your business will be promoted across all our social media channels. This is usually after you have made a presentation in one of the In-Class lectures where our highly experienced faculty will offer you free consulting on your key business challenges. Your presentation will also spotlight your business as the primary case study for the class. And where a student doesn’t have an existing business, an alternative business can be used.

QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT

• 82% Increased Professional Responsibilities
• 90% Improved Decision-Making Capability
• 79% of students increase their salary after the completion of their master’s programs
• 68% of Alumni got a new offer and promotions
• 50% of students are employed in a multinational company
• 58% are now successful Managers and Directors in their respective organizations

PROFESSIONAL PARTNERSHIP – Enhance and fast-track your Corporate Communication Professional Career Path

WHY TAKE OUR MASTER IN CORPORATE COMMUNICATION

1. Effective Performance in Corporate and Institutional Communication

Gain insight into the importance and interrelation between Corporate Communication, Marketing Communication, Media & Advertising, and Corporate or Industrial Politics. Understand and apply tools for effective marketing communication in corporate suits. Structure precise operational plans and strategies for the promotion of corporate internal and external communication. Analyze how public opinion is affected by opinion leaders, think tanks, and lobbies. Learn to enhance the corporate brand, with expertise in reputation management, communication crisis management, brand damage control, and corporate external communication. Effectively oversee internal corporate communication and change management.

2. Master New Visual and Offline Means of Communication

Make the best use of social media and the web for corporate communication and to achieve marketing communication goals. Learn about public relations procedures in media for effective positioning of the organization to achieve corporate goals.

Enhance your public-speaking capabilities and consultancy skills. Run effective Marketing communication and corporate political campaigns. Manage Advertising agencies and brand management by harnessing a group of media teams and achieving organizational marketing communication goals. Gain insight into writing for the web and Social Media Management. Design effective corporate speeches, and manage their communication impact through online and offline channels.

3. Develop Leadership and Management Skills

Be a responsible, innovative leader in the corporate communications industry. Identify and add value through different leadership models. Master communication strategies, techniques, analysis methods, planning, organizing, development, and management. Establish effective relationships between different stakeholders and corporate communication bodies. Learn to manage effectively and resolve different communication crises within organizations. Acquire communication management and consultancy skills. Develop strong management competencies

PROGRAMME EXPECTATION

This Master’s will strengthen the students’ competencies and enable them to take on responsibilities in the Corporate Communication Departments of any company.

On the completion of this Master’s, students will be able to:

• Understand and effectively manage the decision-making path related to corporate communication planning and management.
• Measure performance and manage and implement different corporate and political communication tools, from the new product development stage right through all the phases of a product’s lifecycle, also considering opportunities for international expansion.
• Manage sales and meet the company’s objectives and KPIs.
• Become responsible, innovative leaders in the field of Corporate

PROFESSIONAL OUTLET

In particular, the master’s is particularly suitable for those who want to pursue a career in the following roles:

• Corporate Communications Manager
• Global Marketing Manager
• Commercial Director
• Business Developer
• Sales Manager
• Digital Marketing Manager
• Digital Strategist
• Social Media Communication Specialist
• Trade Marketing Manager
• Spokesperson
• Political Leader
• Marketing Consultant
• Internal Relations Manager
• Global Reputation Manager
• Crisis Manager
• Stakeholder Manager
• Lobbyist
• Opinion Pool Analyst

PROFESSIONAL JOURNEY STATISTICS

• 5 Years and above of professional experience.
• 82% employed full time
• 12% business owner/ Self-employed / Entrepreneurs
• 19% of the students are from the FMCG sector
• 6% from consulting
• 19^% from Health, Pharmaceutical, Biotechnology
• 6% from information technology/ telecommunication
• 12% from Finance / Accounting
• 6% from Manufacturing / Engineering / Construction
• 13% from Marketing / Publishing / Media
• 13% from NGO / Social Services
• 6% from Transport / Logistics

INDUSTRY BASE FACULTY

You will be guided by experts in every step of your corporate communication path.

Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.

Our teaching method is designed to ensure the acquisition of theoretical and practical know-how to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.

See some facts about our faculty:

• 75 facilitators of diverse professional backgrounds
• 10% of them are academic professors
• 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
• 70% of them have international experience
• 30% of them have national experience

Checkout our topnotch renowned faculties here:

METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE

By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyses, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centred approach, involve students and provide activities that allow students to apply the knowledge acquired.

CERTIFICATE RECOGNITION

At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.

WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.

ADMISSION EVALUATION PROCESS

A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:

• Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
• Minimum first installment, followed by monthly installments depending on the program and study format;
• Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.

ADMISSION PROCESS

At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows: