OVERVIEW
Executive Master in Marketing and Sales Overview
The Master in Marketing and Sales program is ranked 60th in Western Europe’s marketing rankings, out of the Top 200 regional rankings throughout 9 geographic zones.
PROGRAM FEATURES
- Learning Formula: 100% online and on-campus
- intake cohorts are held annually in April and October.
- 60 ECTS for an accredited master’s certification
- Language – English
- Two weekends a month (Fortnightly)
- Duration- 1 year
The Executive Master in Marketing & Sales course is designed to train professionals to perfect and hone their skills, as well as to embrace change as the most effective way of generating competitive advantages, allowing them to capitalize on new technologies and gain insight into the new generations of professionals entering the job market. Participants will first gain general management knowledge before acquiring specialized expertise in Marketing & Sales, as well as insight into the digitization of the business sector, allowing them to stand out as innovative, responsible leaders with a growth-focused mindset, fully equipped to make an impact in the world and achieve career milestones.
Therefore, as well as newcomers to the field, this Master’s is ideal for leaders who want to capitalize on digital technologies to understand markets and customers.
WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL
Embarking on the Executive MBA at Rome Business School Nigeria offers a transformative experience designed to elevate your professional trajectory. Here’s how our program stands out:
- Graduation Ceremony in Rome, Italy – Celebrate your academic achievements with a memorable ceremony at our main campus in Rome. This five-day event includes a study tour, company visits, and explorations of Italy’s rich cultural landmarks, providing both educational and cultural enrichment.
- Life & Soft Skills Program
Develop essential soft skills such as self-discovery, awareness, empowerment, and reinvention. These competencies are crucial for effective leadership and navigating the complexities of today’s dynamic business environment.
- Extensive Networking Opportunities
Through partnerships with leading companies like Airtel, Fidson Pharmaceutical, Messrand, Nigeria Info, Cars45, Microsoft, and Rainoil, you’ll engage in workshops, webinars, and guest lectures. These interactions facilitate the building of a robust professional network and provide insights into real-world business scenarios.
- Career Acceleration Program
Our tailored program focuses on enhancing your professional profile to thrive in the competitive job market. Benefit from workshops on contemporary job-seeking strategies, personalized career guidance, and exclusive events aimed at propelling your career forward.
- EMBA Coaching Program
Maximize your potential through personalized coaching sessions with experienced professionals. These sessions aim to refine skills in goal achievement, teamwork, effective communication, and time management, all vital for career success.
- Entrepreneurial Support
Whether you’re aspiring to launch your own venture or drive innovation within an organization, our program equips you with the necessary skills and mindset. We foster an environment that encourages spotting new opportunities and bringing business ideas to fruition.
- Virtual Coffee with CEOs
Engage in interactive sessions with top CEOs to gain insights into career excellence. These virtual conversations provide a platform to ask questions, discuss career interests, and network with seasoned professionals, offering a glimpse into leadership at the highest levels.
- Business Showmanship
Gain visibility for your business through our social media platforms and receive complimentary consultancy on critical business challenges. Present your business during in-class lectures to receive feedback from experienced faculty, positioning your venture as a case study for peer learning.
Choosing Rome Business School Nigeria’s Executive MBA means investing in a program that not only imparts knowledge but also provides practical experiences, networking opportunities, and personalized support to shape you into a leader equipped to make meaningful impacts in the global business landscape.
QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- Professional responsibilities increased by 82%
- 93% Increased Ability to Make Decisions
- 79% of students report higher salaries following their master’s program completion.
- 68% of alumni received promotions and new offers.53% of students work for a multinational corporation.
- 58% of them are currently effective directors and managers in their companies.
PROFESSIONAL PARTNERSHIP – Enhance and fast-track your Marketing and Sales Professional Career Path
Rome Business School Nigeria Now Offers CIM Accredited Degrees. CIM has accredited Rome Business School Nigeria’s Executive Master in Marketing and Sales degrees. Students at Rome Business School Nigeria can now obtain CIM exemptions while pursuing their Executive Master’s degree.
The Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria’s Executive Master in Marketing and Sales. Rome Business School Nigeria executive students can obtain the ARCON Professional Diploma and Associate Membership through exemptions by taking only the last level of the professional examination while pursuing their executive Master’s degree.
RBSN students have the privilege of joining the League of Marketing Professionals through a fast-track program via direct membership into all professional grade levels – Associates, Full Members, and Fellows. This mapping and accreditation have highlighted certain recommendations for complete exclusions in all modules for the professional certifications examination of NIMN for Rome Business institution Nigeria executives’ master students in Marketing and Sales when they begin their program with the institution.
PROGRAM STRUCTURE
WHY TAKE OUR MASTER IN MARKETING AND SALES
- Improve Performance in International Marketing and Sales
Create and implement the marketing and sales performance strategies required to meet the planned goals. Learn about information gathering methodologies and sources, as well as a more in-depth understanding of how to create a Marketing, Sales, and Competitive Intelligence information system. Identify opportunities, challenges, and change possibilities in the company’s environment, align the strategy with probable sales and marketing scenarios, and employ various marketing mix policies to effectively generate, communicate, and deliver values.
- Master Marketing and Sales Tools and Principles suited to the Digital Age and Multichannel Perspectives.
Gain a thorough understanding of the potential and risks brought about by the new digital trends that arise on a daily basis, allowing the organization to react to the competitive climate in a variety of ways.
Develop the skills necessary to address and improve new demands in many areas of the organization. Lead the deployment of new operational management systems while incorporating new innovative methodologies. Create models (sales funnels, commercial dashboards) to track the progress of sales channels.
- Develop Leadership and Management Skills
Inspire and lead high-performing worldwide marketing and sales teams, taking the necessary steps to select, train, motivate, and control the various sales networks and teams. Establish effective relationships between the Marketing and Sales Department and the rest of the organization to increase the company’s value. Analyze the market situation, define the various scenarios, discover opportunities, create the best marketing plan, and evaluate how to implement it.
PROGRAMME EXPECTATION
This Master’s degree will enhance students’ competencies and prepare them to take on responsibilities in any company’s Marketing or Sales Department.
After completing this Master’s program,
- Students will be able to effectively manage marketing and sales decision-making processes.
- Measure performance and manage and apply various marketing and sales strategies from the new product creation stage to all phases of a product’s lifecycle, taking into account potential for international expansion.
- Manage sales and achieve the company’s targets and KPIs.
- Become accountable, innovative leaders in marketing and sales.
PROFESSIONAL OUTLET
In particular, the master is particularly suitable for those who want to pursue a career in the following roles:
- Chief Marketing Officer (CMO)
- Chief Financial Officer (CFO)
- Strategic Director
- Business Developer
- Sales Manager
- Entrepreneurship
- HR Manager
- Business Consultant
- Project Manager
- Business Operation Manager
- Database Administrators
PROFESSIONAL JOURNEY STATISTICS
- 5 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students is from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your Marketing path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competences that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional background
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here:
Emmanuel Agu has over 18 years of experience in Consulting, Banking, and FMCGs (Diageo, Heineken, and Jotna Group). A well-rounded Business and Commercial Leader with a strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high-performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits, and attitudes towards brands.
Francis Toromade (FCIM, MBA, MCIA, AMNIM, arpa) is a seasoned Agribusiness expert, consultant, and analyst with more than two decades of experience in leading and managing marketing, sales, procurement, research, training and development, and financial management in the livestock sub-sector in Nigeria and West Africa.
Henry Ojielo: He is the Managing Partner S4G Nigeria Limited. He was the General Manager, Retail Sales is responsible for 75% of total Conoil Sales developed, implemented, and delivered the business operating plan for retail sales. Sales executive with 23 years’ experience; 13 of the years in senior and executive management roles. Has mastery in Route to-Consumer Strategy and implementation, winning at retail through excellent Trade Marketing Execution. Also strong at Innovation Trade Strategy and Sales Transformation. Has as well, excellent people leadership skills that resulted in the development and retention of talents in various roles.
(DVP) in all audience engagement efforts.
John Olaoye Is the General Manager (Sales & Marketing) for Olam International. He moved the flagship category from monthly sales of 2,000 tons to 29,000 tons between 2014 and 2017. He was the Head of Sales and Marketing (East and North East) for Dangote Flour Mills PLC before joining Olam International. He is a Fellow of the National Institute of Marketing (FNIMN). He has attended much managerial development training both locally and internationally. He is a guest lecturer with most institutions.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
The Master will be taught via interactive lectures, case study analyses, exercises, debates, role plays, collaborative exercises, video conferences, business analysis, and student presentations, all while keeping to the highest standards for teaching technique offered by EFMD. We’ll utilize case studies to spark conversations and highlight business issues. In addition to reading, students will be encouraged to participate in debates and conversations. Learning by doing is the foundation of the teaching methodology, which involves teachers involving students, implementing a student-centered approach, and providing activities that enable students to apply the knowledge they have learnt.
CAREER SERVICE
In keeping with our objective to develop better managers for a better world, we want to give you the tools, resources, and support you need for a prosperous career and professional future. To achieve this, we offer you not only first-rate training but also the help and support of Rome Business School Career Services. We assist you in selecting the appropriate professional field to focus your interests and efforts on, from the start of an academic program through all the procedures leading up to graduation, and we provide you with the skills you need to successfully navigate the modern labour market. in addition to contacts that may lead to opportunities at different businesses.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Rome Business School releases an Employment Report every year that compiles information on the official outcomes of our students’ and alumni’s employment and professional development after earning a master’s degree from the school. The results were made possible by the passion of our students and the outstanding professionalism of our Career Services, who are able to guide students towards their intended career path in the workplace via hard work and dedication.
Specifically, based on the latest statistics:
- 68% Got New Job Offer
- 82% Greater Accountability for Professional Tasks
- 90% Increase in Decision-Making Ability
- 5% began working before their master’s program started.
- Within their master’s program, 7% secure employment.
- 7% of graduates of master’s programs found employment within a year.
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” to a successful professional path and a well-run organisation. We provide you the chance to acquire the soft skills required for both your career and personal development through the Soft Skills Program.
The following is the framework of the optional personal improvement program: Ten hours total for five interactive, self-reflective soft skills classes (a certificate will be given upon program completion):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification of the Master in Marketing and Sales from Rome Business School Italy, and Valencia International University, Spain.
CERTIFICATE RECOGNITION
Participants will receive the official double certification of Master of the respective program from Valencia International University in Spain and Rome Business School in Italy at the completion of the course. An academic transcript detailing the courses taken, their ECTS grades, and the number of study hours required for each is also included with the certification.
Valencia International University (VIU) is recognised by WES as our accredited partner university. To get instructions on how to use the WES to examine their academic credentials, students should write to Rome Business School Nigeria. The accreditation from Valencia International University (VIU) has been accepted as a Canadian equivalent master’s degree by Immigration, Refugees and Citizenship Canada’s educational credential evaluation.
ADMISSION EVALUATION PROCESS
A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:
• Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
• Minimum first installment, followed by monthly installments depending on the program and study format;
• Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN2,500,000.00
- On-campus participation: NGN2,800,000.00
Flexible Payment structure:
- Start your program with NGN 600,000 and spread the balance within 6 months of interest-free installments.
- Single lump-sum payments attract and guarantee an additional 10% of the total tuition amount
- Scholarship Availability: YES, see the top of the page for the prevailing scholarship.
GET READY TO START
You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network, and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path toward success in your career.
Your future awaits.
Build it with us.