OVERVIEW
Executive Master in Digital Marketing and Business Transformation Overview
PROGRAM FEATURES
- Learning Formula- On-Campus and 100% Online
- Intake Cohort- April and October each year.
- Accredited Master’s Certification – 60 ECTS
- Language – English
- 2 Weekends per month ( Fortnightly)
- Duration- 1 year
- Internship opportunities at top multinationals organizations
The Specialized Master in Digital Marketing and Business Transformation is crafted to equip professionals with the essential skills to earn top industry certifications, including Google Ads Search, Facebook Blueprint, and Hubspot. This program delivers hands-on, intensive training in Digital Marketing, ensuring participants are well-prepared to thrive in the workforce and contribute effectively to international marketing teams.
Transform your business, strengthen your digital capabilities, and drive meaningful impact in today’s digital economy.
This Master’s program is tailored for professionals aiming to master the key components of digital transformation and innovation in business. Participants will explore how emerging technologies can disrupt or enhance existing business models, reshape company culture, and redefine customer interactions to meet evolving market demands. The course also develops digital leadership by enhancing participants’ fluency in technology, building new capabilities, and demonstrating how tech innovations translate into measurable business outcomes.
In addition to its core focus, this Master offers a highly practical approach to Digital Marketing, enabling professionals to update and sharpen their skills using the latest tools and strategies. Participants will learn how to navigate digital platforms and channels, craft integrated omni-channel marketing strategies, and boost performance through effective use of digital analytics.
Starting with foundational management principles, students will advance into specialized knowledge in Digital Marketing and Business Transformation. They will gain expertise in transitioning businesses into digital-first models, developing agile digital strategies, and leveraging Data Analytics to drive transformation. The program also dives deep into digital customer experience, web optimization, content strategy, digital communication, and customer engagement practices.
By the end of the program, students will have explored future-focused business trends, technology innovations, and sustainable practices; equipping them to emerge as forward-thinking, responsible leaders with a growth mindset, ready to make a difference and reach their next career milestone.
WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL
- Build Digital Management Skills & a Strategic Business Vision
Gain the expertise to lead and inspire high-performing international teams within digital environments.
Learn to craft innovative digital business plans, understand the essentials of financial and managerial control, and effectively apply project management methodologies tailored for online business models and digital transformation processes. - Execute Effective Digital Strategies & Excel in Digital Marketing
Deepen your understanding of the ever-evolving digital marketing landscape—identify new trends, assess risks and opportunities, and adapt your business strategies to fit the changing digital world.
Develop sharp analytical skills to evaluate market conditions, forecast outcomes, uncover new opportunities, and implement dynamic branding and digital marketing strategies.
Master the use of advanced digital tools for brand promotion, SEO, and online reputation management.
Specialize in e-commerce operations, as well as in analyzing and interpreting marketing metrics for growth. - Embrace Emerging Technologies & Develop a Future-Forward Mindset
Explore how new and emerging technologies along with data and coding are revolutionizing today’s digital economy.
Sharpen your decision-making and complex problem-solving skills in digitally-driven environments.
Understand and apply the core frameworks of international digital entrepreneurship.
Adopt agile methodologies to enhance product development, implement innovation effectively, and lead future-focused, transformative business initiatives.
QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- 82% Increased Professional Responsibilities
- 93% Improved Decision-Making Capability
- 79% of students increase their salary after the completion of their master’s programs
- 68% of Alumni got a new offer and promotions
- 52% of students are employed in a multinational company
- 58% are now successful Managers and Directors in their respective organizations
PROFESSIONAL PARTNERSHIP – Enhance and fast-track your Digital Marketing and Business Transformation Career Path
Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Digital marketing and Business Transformation degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.
Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Communication. Rome Business School Nigeria executive students can gain ARCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.
RBSN students have the privilege to join the league of marketing professionals through a fast track program via a direct membership into all the professional grades levels – Associates, Full Member, and fellow, This Mapping and accreditation have emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives’ master students in Marketing and Communication as they commence their program with the school.
PROFESSIONAL OUTLET
The master is particularly suitable for those who want to pursue a career in the following roles:
- Marketing/Director in Business Development – Digital Business Development
- Digital Transformation Manager
- Digital Business Manager
- Digital Business Analyst
- Marketing Manager
- Digital Marketing Manager
- Account Manager
- Media Planner
- Branded Content Specialist
- Communication Specialist
- Programmatic Specialist
- Web and Media Analysts
- Media Relations and Digital PR Specialist
PROFESSIONAL JOURNEY STATISTICS
- 5 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students is from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your Digital Transformation path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional background
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here: https://romebusinessschool.ng/faculty/
Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever, FBNQuest, Vodacom, etc.
Temitayo Oyinyemi is the Marketing Director of Prime Click Marketing, a results-driven digital marketing agency, that helps companies grow their business using pay-per-click marketing channels. The agency focuses on implementing strategies and analyzing metrics that have a direct relationship with the bottom line of a company.
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she plans and executes a marketing campaign, monitors KPIs to ensure cost efficiency, adopts best practices, and defines customer touchpoints across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business…
Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and cryptocurrency. He is also a Senior Lecturer at London Business School, IE Business Madrid, SDA Bocconi, etc. he is currently an Advisor at Lemma Technologies.
Raymond Okoro (Ph.D.) Raymond Okoro is a Business Intelligence Technologist and disruptive innovator. He is known for providing leading-edge services and solutions using a variety of skills to add value while excellently facilitating a timely accomplishment of the organization’s goals. He holds a Ph.D. in Computer Science (Management Information System), an M.Sc in Business Information Technology, and a B.sc in Computer Information System. His grants and milestones include a $2.45 million license to Learn Grant in 2020 partnering with edConnect, Google, Shopper talk, and Workday Clouders to train over 100 candidates free of change on a Full Stack micro degree program.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyses, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis, and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students, and provide activities that allow students to apply the knowledge acquired.
CAREER SERVICE
In keeping with our objective to develop better managers for a better world, we want to give you the tools, resources, and support you need for a prosperous career and professional future. To achieve this, we offer you not only first-rate training but also the help and support of Rome Business School Career Services. We assist you in selecting the appropriate professional field to focus your interests and efforts on, from the start of an academic program through all the procedures leading up to graduation, and we provide you with the skills you need to successfully navigate the modern labour market. in addition to contacts that may lead to opportunities at different businesses.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Rome Business School releases an Employment Report every year that compiles information on the official outcomes of our students’ and alumni’s employment and professional development after earning a master’s degree from the school. The results were made possible by the passion of our students and the outstanding professionalism of our Career Services, who are able to guide students towards their intended career path in the workplace via hard work and dedication.
Specifically, based on the latest statistics:
- 68 percent received a new job offer.
- 82% Greater Accountability for Professional Tasks
- 90% Increase in Decision-Making Ability
- 5% began working before their master’s program started.
- Within their master’s program, 7% secure employment.
- 7% of graduates of master’s programs found employment within a year.
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” to a successful professional path and a well-run organisation. We provide you the chance to acquire the soft skills required for both your career and personal development through the Soft Skills Program.
The following is the framework of the optional personal improvement program: Ten hours total for five interactive, self-reflective soft skills classes (a certificate will be given upon program completion):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification of the Master in Digital Marketing and Business Transformation from Rome Business School Italy and Valencia International University, Spain.
CERTIFICATE RECOGNITION
Participants will receive the official double certification of Master of the respective program from Valencia International University in Spain and Rome Business School in Italy at the completion of the course. An academic transcript detailing the courses taken, their ECTS grades, and the number of study hours required for each is also included with the certification.
Valencia International University (VIU) is recognised by WES as our accredited partner university. To get instructions on how to use the WES to examine their academic credentials, students should write to Rome Business School Nigeria. The accreditation from Valencia International University (VIU) has been accepted as a Canadian equivalent master’s degree by Immigration, Refugees and Citizenship Canada’s educational credential evaluation.
ADMISSION EVALUATION PROCESS
A Comprehensive Selection Procedure: Requirements and Actions:
Rome Business School strives to keep the calibre of our programs at the greatest possible level. Therefore, all applicants must go through and complete a selection procedure that is set up as follows in order to guarantee the candidates’ eligibility:
Instructions on enrolment processes will be sent to candidates who are accepted into Rome Business School. Accepted applicants can pay their tuition in one of two ways before enrolling:
• Full tuition payment, for which the applicant is eligible for an extra 10% tuition reduction following the application of any partial grant;
• A minimum initial payment, followed by monthly installments contingent on the study plan and program;
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN2,500,000.00
- On-campus participation: NGN2,800,000.00
Flexible Payment structure:
- Start your program with NGN 600,000 and spread the balance within 6 months of interest-free instalments.
- Single lump-sum payments attract and guarantee an additional 10% of the total tuition amount
- Scholarship Availability:YES, see the top of the page for the prevailing scholarship.
GET READY TO START
You now know that we have the program you need if you want to get top-notch advanced training in a specific business area, have access to a wide range of opportunities to test and develop your skills, build your professional network, and connect with top professionals in various business fields. After then, it’s all up to you! To get the most out of one of our programs and begin paving the route for professional success, all you need is your willpower and openness to learning and trying out new ideas.
Your future awaits.
Build it with us.