OVERVIEW
Executive Master in Digital Marketing and Business Transformation Overview
PROGRAM FEATURES
- Learning Formula- On-Campus and 100% Online
- Intake Cohort- April and October each year.
- Accredited Master’s Certification – 60 ECTS
- Language – English
- 2 Weekends per month ( Fortnightly)
- Duration- 1 year
- Internship opportunities at top multinationals organizations
The Specialized Master in Digital Marketing and Business Transformation aims to prepare professionals to be fully prepared to get Google Ads Search, Facebook, Bluprint, and Hubspot certification. This Master also provides extremely practical and intensive training on Digital Marketing so that students are ready to tackle the job market with all the knowledge they need to form an active part of a structured and international Marketing team.
Transform your business, build digital skills and make a radical impact in today’s digital world.
Master in Digital Marketing and Business Transformation, is aimed for digital professionals to understand and address most relevant aspects of digital transformation and innovation applied to the field of business. Participants will learn how the new emerging technologies can create new or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. They will also become digital leaders by becoming digitally fluent, develop new capabilities and competences, understand how technology is transforming society, and translate into business impact.
This master as well provides super practical and intensive training on Digital Marketing so that professionals learn and update their knowledge with the latest digital marketing communication tools. Participants will understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.
Participants will equip themselves first with general core knowledge in management, then will get specialized expertise in Digital Marketing and Business Transformation specifically learning how to transform your business in a digital one, create an agile digital strategy, learn how to use Data Analytics as a foundation of digital business transformation and how to create digital customer experience. Students will also learn, practice and excel Web Optimization, Digital Marketing Communication and tools, learn to create Digital PR and Content strategy by creating branded content and display advertising and will be able to get customer insights, understand customer behavior and engage with customers through Digital Customer Management. Students complete the master by exploring the future of businesses, future tech trends and sustainability to stand out as innovative and responsible leaders, with a growth mindset, fully ready to make an impact and achieve a career milestone.
WHY TAKE OUR MASTERS PROGRAM AT ROME BUSINESS SCHOOL
1. Develop Managerial Digital Skills & Digital Business Vision
- Inspire and lead high-performing international teams within digital businesses.
- Develop a new digital business plan.
- Understand the importance of financial management, and management control principles.
- Understand and utilize project management techniques within the context of building online businesses or transforming businesses.
2. Implement Digital Business Strategies & Master Digital Marketing
- Gaining an in-depth overview of the opportunities and risks posed by the new digital marketing and communication trends in the industry that appear every day, and adapt the company’s strategy to the new digital marketing trends and business patterns.
- Analyze the market situation, define the different scenarios, identify the opportunities, develop the most suitable digital marketing, branding strategy and online reputation.
- Utilize the most advanced digital marketing techniques to promote companies and product and master marketing on search engine.
- Master e commerce and analytics and metrics in marketing.
3. Manage Emerging Technologies And Develop Future Driven And Innovative Mindset
- Learn and understand the use of new emerging technologies, the usage of coding and data, for transforming and up leveling, developing business in today’s digital age.
- Learn the techniques for complex problem solving and decision making in digital environments.
- Learn and implement the core principles of international digital entrepreneurship.
- Implement innovation, agile methodologies for product improvement & new product development.
QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- 82% Increased Professional Responsibilities
- 93% Improved Decision-Making Capability
- 79% of students increase their salary after the completion of their master’s programs
- 68% of Alumni got a new offer and promotions
- 52% of students are employed in a multinational company
- 58% are now successful Managers and Directors in their respective organizations
PROFESSIONAL PARTNERSHIP – Enhance and fast-track your Digital Marketing and Business Transformation Career Path
Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Digital marketing and Business Transformation degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.
Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Communication. Rome Business School Nigeria executive students can gain ARCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.
RBSN students have the privilege to join the league of marketing professionals through a fast track program via a direct membership into all the professional grades levels – Associates, Full Member, and fellow, This Mapping and accreditation have emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives’ master students in Marketing and Communication as they commence their program with the school.
PROFESSIONAL OUTLET
The master is particularly suitable for those who want to pursue a career in the following roles:
- Marketing/Director in Business Development – Digital Business Development
- Digital Transformation Manager
- Digital Business Manager
- Digital Business Analyst
- Marketing Manager
- Digital Marketing Manager
- Account Manager
- Media Planner
- Branded Content Specialist
- Communication Specialist
- Programmatic Specialist
- Web and Media Analysts
- Media Relations and Digital PR Specialist
PROFESSIONAL JOURNEY STATISTICS
- 5 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students is from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your Digital Transformation path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional background
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here: https://romebusinessschool.ng/faculty/
Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever, FBNQuest, Vodacom, etc.
Temitayo Oyinyemi is the Marketing Director of Prime Click Marketing, a results-driven digital marketing agency, that helps companies grow their business using pay-per-click marketing channels. The agency focuses on implementing strategies and analyzing metrics that have a direct relationship with the bottom line of a company.
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she plans and executes a marketing campaign, monitors KPIs to ensure cost efficiency, adopts best practices, and defines customer touchpoints across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business…
Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and cryptocurrency. He is also a Senior Lecturer at London Business School, IE Business Madrid, SDA Bocconi, etc. he is currently an Advisor at Lemma Technologies.
Raymond Okoro (Ph.D.) Raymond Okoro is a Business Intelligence Technologist and disruptive innovator. He is known for providing leading-edge services and solutions using a variety of skills to add value while excellently facilitating a timely accomplishment of the organization’s goals. He holds a Ph.D. in Computer Science (Management Information System), an M.Sc in Business Information Technology, and a B.sc in Computer Information System. His grants and milestones include a $2.45 million license to Learn Grant in 2020 partnering with edConnect, Google, Shopper talk, and Workday Clouders to train over 100 candidates free of change on a Full Stack micro degree program.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyses, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis, and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students, and provide activities that allow students to apply the knowledge acquired.
CAREER SERVICE
In line with our mission to evolve better managers for a better world, our goal is to provide you with the support, resources, and tools necessary for a successful career and professional future, other to accomplish these we don’t just provide you with a top-class training, but also granting you the support and assistance from Rome Business School Career Services. From the very beginning of an academic program through all the processes until graduation, we help you choose the right professional area to direct your interest and efforts, and prepare you to effectively face the day’s job market. Along with connections that can open doors at various companies.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and alumni in terms of employment and professional growth following their master’s degree at Rome Business School Nigeria. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
- 68% Got New Job Offer
- 82% Increased Professional Responsibilities
- 90% Improved Decision-Making Capability
- 5% Got Jobs before Commencement of Master Program
- 7% Got Jobs within Their Master Program
- 7% Got Jobs within 1 Year Post Completion of Master Program
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” of a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification of the Master in Digital Marketing and Business Transformation from Rome Business School Italy and Valencia International University, Spain.
CERTIFICATE RECOGNITION
At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.
WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.
ADMISSION EVALUATION PROCESS
A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:
• Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
• Minimum first installment, followed by monthly installments depending on the program and study format;
• Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN2, 200,000
- On-campus participation: NGN2, 430,000
Flexible Payment structure:
- Start your program with NGN 500,000 and spread the balance within 6 months of interest-free instalments.
- Single lump-sum payments attract and guarantee an additional 10% of the total tuition amount
- Scholarship Availability:YES, see the top of the page for the prevailing scholarship.
GET READY TO START
You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.
Your future awaits.
Build it with us.