OVERVIEW
International Master in Digital Marketing and Business Transformation Overview
- Top 50 – Global Ranking by Eduniversal Ranking for marketing Masters
- Chartered Institute of Marketing Recognised Degree
- Accredited by EFMD
PROGRAM FEATURES
- Learning Formula: 100% Online – Full-time Master Program.
- Student Profile: Minimum work experience: (0-2 years), Average Age: 22years.
- 95% Job Placement Rate in Top Organizations in Nigeria.
- Intake Cohort- April and October each year.
- Accredited Master’s Certification – 60 ECTS
- Language – English
- Attendance formula: 3 Weekdays Online (Wednesday, Thursday & Friday)
- 2 Intensive Sessions in Lagos (1 compulsory Onsite) and 1 (Optional) International Study Tour in Rome.
- Duration – 6 Months Intensive Class, 4 Months Internship and 2 months Capstone Project
- 6 months In-class lectures (3 weekdays: Wednesday, Thursday & Friday)
The International Master in Digital Marketing and Business Transformation is designed to equip professionals with the skills needed to obtain certifications in Google Ads Search, Facebook, Blueprint, and HubSpot. This program offers hands-on, intensive training in Digital Marketing, ensuring that students are fully prepared to enter the job market with the expertise required to contribute effectively to a well-established, international Marketing team.
The International Master in Digital Marketing and Business Transformation assured the following:
- This program provides thorough and hands-on training in Digital Business Transformation, Digital Marketing Communications, and tools such as SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, and Predictive Marketing. Participants will gain a practical understanding of Digital Marketing and its potential to transform businesses by analyzing digital consumer behavior through analytics and customer insights. They will also develop comprehensive strategies to enhance customer engagement and use data to drive effective digital performance.
- The program employs an engaging and interactive teaching methodology to help participants upgrade their skills, enabling them to respond effectively to the evolving market and become change leaders within their companies and businesses.
- It empowers participants to leverage existing technologies and current trends as a competitive professional advantage.
Transform your business, enhance your digital skills, and make a significant impact in today’s digital landscape.
The Master in Digital Marketing and Business Transformation is designed for digital professionals seeking to understand and tackle the most crucial aspects of digital transformation and innovation within the business world. Participants will explore how emerging technologies can reshape existing businesses, corporate culture, customer experiences, and relationships to meet the evolving demands of the market.
Through this program, participants will develop into digital leaders by becoming digitally fluent, acquiring new skills and competencies, understanding how technology is reshaping society, and learning how to translate these changes into tangible business results.
The program starts with foundational management knowledge, followed by specialized expertise in Digital Marketing and Business Transformation. Students will learn how to transition their businesses into the digital realm, create agile digital strategies, leverage data analytics as the core of digital transformation, and design exceptional digital customer experiences. Additionally, they will gain hands-on experience in web optimization, digital marketing communications, and tools. They will also develop expertise in Digital PR, content strategy, branded content, and display advertising, while gaining insights into customer behavior and engaging with them through Digital Customer Management.
The program culminates with an exploration of the future of business, technology trends, and sustainability, preparing students to stand out as innovative, responsible leaders with a growth mindset, fully equipped to make a meaningful impact and achieve significant career milestones
Why Choose Our Master’s Program at Rome Business School
The International Digital Marketing and Business Transformation program opens doors to new opportunities and equips you with the tools needed to build a strong professional profile. Unlock your potential and develop the ability to take on greater responsibilities and drive meaningful change. Here’s how we can help you become a better manager:
Life & Soft Skills Program
Develop essential soft skills such as self-discovery, awareness, empowerment, and reinvention. These competencies are crucial for effective leadership and navigating the complexities of today’s dynamic business environment.
Extensive Networking Opportunities
Through partnerships with leading companies like Airtel, Fidson Pharmaceutical, Messrand, Nigeria Info, Cars45, Microsoft, and Rainoil, you’ll engage in workshops, webinars, and guest lectures. These interactions facilitate the building of a robust professional network and provide insights into real-world business scenarios.
Career Acceleration Program
Our tailored program focuses on enhancing your professional profile to thrive in the competitive job market. Benefit from workshops on contemporary job-seeking strategies, personalized career guidance, and exclusive events aimed at propelling your career forward.
Coaching Program
Maximize your potential through personalized coaching sessions with experienced professionals. These sessions aim to refine skills in goal achievement, teamwork, effective communication, and time management, all vital for career success.
Entrepreneurial Support
Whether you’re aspiring to launch your own venture or drive innovation within an organization, our program equips you with the necessary skills and mindset. We foster an environment that encourages spotting new opportunities and bringing business ideas to fruition.
Virtual Coffee with CEOs
Engage in interactive sessions with top CEOs to gain insights into career excellence. These virtual conversations provide a platform to ask questions, discuss career interests, and network with seasoned professionals, offering a glimpse into leadership at the highest levels.
Business Showmanship
Gain visibility for your business through our social media platforms and receive complimentary consultancy on critical business challenges. Present your business during in-class lectures to receive feedback from experienced faculty, positioning your venture as a case study for peer learning..
International Bootcamp in Rome and Kigali
Looking for international exposure? Participate in our International Programs in Rome and Kigali, where you can gain new insights into entrepreneurship, innovation, and other key business topics, while expanding your professional network.
Our program is designed to ensure that you leave fully equipped to make an impact and achieve your career goals.
QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT
- Professional responsibilities increased by 82%.
- 93% Increased Ability to Make Decisions
- 79% of students report higher salaries following their master’s program completion.
- 68% of alumni received promotions and new offers.53% of students work for a multinational corporation.
- 58% of them are currently effective directors and managers in their companies.
PROGRAM STRUCTURE
Why Choose Our International Digital Marketing & Business Transformation Program
Develop Core Business Competencies and Leadership Excellence
Gain the essential knowledge to effectively organize various departments within a company, including Marketing, Finance, Accounting, Human Resources, and Operations. Develop critical leadership skills such as teamwork, motivation, communication, business ethics, and social responsibility. Gain valuable insights into the role of a senior manager or executive and understand the broader context of management.
Cultivate Entrepreneurial Spirit, Create, Plan, and Grow
Foster an entrepreneurial mindset while laying the groundwork for launching new businesses. Encourage innovation and creativity, and learn to operate successfully in both national and international competitive environments, all within a framework of sustainable growth and development.
Master Emerging Technologies, Innovation, and Change to Build Disruptive Skills for Global Business
Learn how to manage an organization’s adaptability in response to new technologies, evolving markets, and societal changes. Equip yourself with the skills to anticipate and implement necessary organizational changes to stay competitive in a global context. Understand how emerging technologies and data-driven strategies can transform and advance businesses in the digital age.
PROFESSIONAL PARTNERSHIP – Enhance and fast-track you’re Digital Marketing and Business Transformation Professional Career Path
NIMN-RBSN CURRICULUM INTEGRATION PARTNERSHIP
The fallout of the partnership between Rome Business School Nigeria (RBSN) and the National Institute of Marketing of Nigeria (NIMN) has led to the integration of the curriculum of the Master of Business Administration and the NIMN professional examination modules for students of RBSN as they pursue their professional certifications journey with the National Institute of Marketing of Nigeria
This integration has emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives and International master’s students of Business Administration as they commence their program with the school. RBSN students have the privilege to join the league of marketing professionals through a fast track program via a Direct Membership in all the professional grades level – Associates, Full Members, and Fellow. This is subject to the years of work experience in the marketing-related field. Students will be admitted to various membership grades upon payment of the institution’s obligatory fee and other terms and conditions required for enlistment into the institution membership register. RBSN will facilitate the registration process on behalf of our students.
CHARTERED INSTITUTE OF MARKETING, UNITED KINGDOM ACCREDITED ROME BUSINESS SCHOOL DM&BT DEGREE
Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Executive Master in Marketing and Sales degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.
Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Sales. Rome Business School Nigeria executive students can gain ARCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.
PROFESSIONAL OUTLET
In particular, the master’s is particularly suitable for those who want to pursue a career in the following roles:
- Digital Transformation Officer
- Business Analyst
- Digital Marketing Manager
- Web and Media Analysts
- Media Relations and Digital PR Specialist
- Web and Media Analysts
- Digital Business Development
- Programmatic Specialist
- Marketing Officer
- Business Developer
- Sales Officer
- Business Consultant
- Database Administrators
PROFESSIONAL JOURNEY STATISTICS
- 2 Years and above of professional experience.
- 82% employed full time
- 12% business owner/ Self-employed / Entrepreneurs
- 19% of the students are from the FMCG sector
- 6% from consulting
- 19% from Health, Pharmaceutical, Biotechnology
- 6% from information technology/ telecommunication
- 12% from Finance / Accounting
- 6% from Manufacturing / Engineering / Construction
- 13% from Marketing / Publishing / Media
- 13% from NGO / Social Services
- 6% from Transport / Logistics
PROGRAMME EXPECTATION
The International Digital Marketing and Business Transformation program equips you with the essential skills to lead, manage, and grow businesses while gaining a deeper understanding of the professional market. You’ll explore everything from team management to the economic aspects of accessing international markets.
Upon completing this program, you will be able to:
- Understand and effectively manage the decision-making process related to marketing and business transformation, including planning and management.
- Measure performance and apply various digital marketing tools throughout the entire product lifecycle, from new product development to considering opportunities for international expansion.
- Manage digital projects while aligning with company objectives and KPIs.
- Become responsible and innovative leaders in the Digital Marketing and Business Transformation field.
INDUSTRY BASE FACULTY
You will be guided by experts in every step of your DM&BT path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
- 75 facilitators of diverse professional backgrounds
- 10% of them are academic professors
- 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
- 70% of them have international experience
- 30% of them have national experience
Checkout our topnotch renowned faculties here: https://romebusinessschool.ng/faculty/
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing Jumia Nigeria where she plans and executes marketing campaign, monitor KPIs to ensure cost efficiency, adopt best practices, and define custom touch points across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business.
Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever, FBNQuest, Vodacom, etc.
Temitayo Oyinyemi is the Marketing Director of Prime Click Marketing, a results-driven digital marketing agency, that helps companies grow their business using pay-per-click marketing channels. The agency focuses on implementing strategies and analyzing metrics that have a direct relationship with the bottom line of a company.
Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she plans and executes a marketing campaign, monitors KPIs to ensure cost efficiency, adopts best practices, and defines customer touchpoints across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business
Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and cryptocurrency. He is also a Senior Lecturer at London Business School, IE Business Madrid, SDA Bocconi, etc. he is currently an Advisor at Lemma Technologies.
Raymond Okoro (Ph.D.) Raymond Okoro is a Business Intelligence Technologist and disruptive innovator. He is known for providing leading-edge services and solutions using a variety of skills to add value while excellently facilitating a timely accomplishment of the organization’s goals. He holds a Ph.D. in Computer Science (Management Information System), an M.Sc in Business Information Technology, and a B.sc in Computer Information System. His grants and milestones include a $2.45 million license to Learn Grant in 2020 partnering with edConnect, Google, Shopper talk, and Workday Clouders to train over 100 candidates free of change on a Full Stack micro degree program.
METHODOLOGY:” CIRCULAR LEARNING” BASED ON THE EFMD CIRCLE FOR QUALITY ASSURANCE
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyses, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning student-centered which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.
CAREER SERVICE
In keeping with our objective to develop better managers for a better world, we want to give you the tools, resources, and support you need for a prosperous career and professional future. To achieve this, we offer you not only first-rate training but also the help and support of Rome Business School Career Services. We assist you in selecting the appropriate professional field to focus your interests and efforts on, from the start of an academic program through all the procedures leading up to graduation, and we provide you with the skills you need to successfully navigate the modern labour market. in addition to contacts that may lead to opportunities at different businesses.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Rome Business School releases an Employment Report every year that compiles information on the official outcomes of our students’ and alumni’s employment and professional development after earning a master’s degree from the school. The results were made possible by the passion of our students and the outstanding professionalism of our Career Services, who are able to guide students towards their intended career path in the workplace via hard work and dedication.
Specifically, based on the latest statistics:
- 68 percent received a new job offer.
- 82% Greater Accountability for Professional Tasks
- 90% Increase in Decision-Making Ability
- 5% began working before their master’s program started.
- Within their master’s program, 7% secure employment.
- 7% of graduates of master’s programs found employment within a year.
Download the 2023/2024 employment report here for more information.
SOFT SKILL PROGRAM
Soft skills are the “secret key” to a successful professional path and a well-run organisation. We provide you the chance to acquire the soft skills required for both your career and personal development through the Soft Skills Program.
The following is the framework of the optional personal improvement program: Ten hours total for five interactive, self-reflective soft skills classes (a certificate will be given upon program completion):
- Emotional intelligence
- Public Speaking for Business
- Time, stress and self-management
- Intercultural communication
- Conflict, problem solving and negotiations
DOUBLE CERTIFICATION
At the end of the course, attendees will be issued with the official double certification International Master in Digital Marketing and Business Transformation from Rome Business School Italy and Valencia International University, Spain
CERTIFICATE RECOGNITION
Participants will receive the official double certification of Master of the respective program from Valencia International University in Spain and Rome Business School in Italy at the completion of the course. An academic transcript detailing the courses taken, their ECTS grades, and the number of study hours required for each is also included with the certification.
Valencia International University (VIU) is recognised by WES as our accredited partner university. To get instructions on how to use the WES to examine their academic credentials, students should write to Rome Business School Nigeria. The accreditation from Valencia International University (VIU) has been accepted as a Canadian equivalent master’s degree by Immigration, Refugees and Citizenship Canada’s educational credential evaluation.
ADMISSION EVALUATION PROCESS
A Comprehensive Selection Procedure: Requirements and Actions:
Rome Business School strives to keep the calibre of our programs at the greatest possible level. Therefore, all applicants must go through and complete a selection procedure that is set up as follows in order to guarantee the candidates’ eligibility:
Instructions on enrolment processes will be sent to candidates who are accepted into Rome Business School. Accepted applicants can pay their tuition in one of two ways before enrolling:
- Full tuition payment, for which the applicant is eligible for an extra 10% tuition reduction following the application of any partial grant;
- A minimum initial payment, followed by monthly installments contingent on the study plan and program;
- Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.
ADMISSION PROCESS
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
SCHOLARSHIP, EDUCATIONAL LOAN AND TUITION
Tuition Payment
- 100% online participation: NGN2,000,000.00
Flexible Payment structure:
- Start with NGN 500,000 and spread the balance within 6 months of interest-free Instalments.
Single lump-sum payments attract and guarantee an additional 10% of the total amount
Scholarship Available: up to 30% partial scholarship on tuition fee.
The Online Learning Methodology
Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.
GET READY TO START
You now know that we have the program you need if you want to get top-notch advanced training in a specific business area, have access to a wide range of opportunities to test and develop your skills, build your professional network, and connect with top professionals in various business fields. After then, it’s all up to you! To get the most out of one of our programs and begin paving the route for professional success, all you need is your willpower and openness to learning and trying out new ideas.
Your future awaits.
Build it with us.