Introduction

The Rome Business School’s executive education course on Start-Up Entrepreneurship and Corporate Innovation Management is the ideal academic course for those who are taking their first steps in Entrepreneurship, Intrapreneurship, Business Strategy, Marketing, Pricing and Promotion, Enterprise Skills, Business Plan, Start-Ups, Idea Generation, Government Policy.

Thanks to the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling real-life challenges which will provide opportunities to develop, refine, reflect and articulate the core self – employment skills. The programme’s quality teaching and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of entrepreneurship, or in the start-up innovation system.

Learning Objectives

On completion of this module, students are expected to be able to:

1. Understand the complex nature of creating a business plan
2. Understand the importance of continuing entrepreneurial personal development
3. Demonstrate awareness of new business opportunities
4. Understand the impact of continuous innovation on entrepreneurial sustainability
5. Critically discuss Innovation
6. Describe Innovation as incremental change
7. Understand creativity and articulate the links between thinking, problems solving and business challenges
8. Gain increased self-knowledge and self-actualization in creative thinking
9. Utilize a variety of creative tools to stimulate new lines of thought and ideas

Target Recipient

The course is aimed at those who are taking their first steps in

• Entrepreneurship
• Intrapreneurship
• Business Strategy
• Marketing
• Pricing and Promotion
• Enterprise Skills
• Business Plan
• Start-Ups
• Idea Generation