Strategy without measured execution is considered useless. 

These and more were the learning points from the session anchored on 20th January 2021 by Mr Emmanuel Agu. The role of marketing is to enhance sales. In fact, a major reason why most organisations invest in marketing is to close more sales. Thus, between Marketing and Sales, who takes the kudos for a job well done? Who takes the blame for the reduction in sales? 

To end the age-long war between Marketing and Sales, all organizations whether public, private, large or small scale business requires planning for marketing effectiveness. To turn their dreams of increase in sale, earning high profit and achieving success, all businesses have to think about the future; make predictions and work towards set targets. 

The best way to develop an effective marketing plan is by strengthening every touchpoint from within the company and outlining the strategy from start to finish.

To decide what to do, how to do and when to do, companies plan. 

How do companies plan? What constitutes marketing effectiveness? How should organisations plan for marketing effectiveness?

This presentation, therefore, addresses the factors driving marketing effectiveness, best practices for maximizing effectiveness and how to measure marketing effectiveness. 

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