Introduction

The Marketing channels and supply chain management is an essential aspect of commercial activities. Today’s ever more complex and challenging competitive scenario makes it necessary for organizations to know how to effectively select and manage marketing channels creating partnerships capable of generating value and trust and avoiding conflicts.

The Rome Business School’s Marketing Channels and Supply Chain Management course intends to familiarize the students with management of supply chain which is a process of strategically managing the procurement, movement, and storage of materials, parts and finished inventory and related information flows through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfillment of orders aimed at continually improving all aspects of the operational performance of a business or any other type of organization.

The Rome Business School’s Marketing Channel and Supply Chain Management course is designed to help you compile excellent commercial activities. It provides a clear and modern conceptual framework and enables the application of the principles to an actual situation. This applied and interactive method facilitates learning and makes it easier to make use of the things that are learned at work.

Learning Outcomes

Specifically, on completion of the course, you will be able to:

• Apply process logic to the production of a solid distribution system
• Design a structured approach to the organization of sales channels and the ability to build constructive and disciplined relationships with channel partners
• Develop marketing channel plans, enabling your organization to increase sales, margins and the levels of collaboration with channel partners
• Understand the fundamental concept of supply chain management.
• Making an educated decision on strategic outsourcing and vertical integration.
• Understand customer-driven orientation and value adding.
• Appreciate the critical importance of supply chain collaboration and integration.
• Analyze and develop suppliers and customer relationships.
• Managing supply chain risks and costing issues.
• Select and apply appropriate tools and techniques to plan, control and manage the supply chain to achieve overall efficiency and effectiveness.
• Apply basic principles of lean supply for operational excellence.
• Comprehend cultural and technological impact on global supply chain development