Rome Business School Nigeria in partnership with the Italian embassy and Dott. Ugo Boni, the Italian Consul General in Lagos. Every year, the Italian Ministry of Foreign Affairs and International Cooperation organizes Italian Design Day to promote Italian design and architecture throughout the world through Italian Embassies, Consulates, and Institutes of Culture.
The purpose of the international Italian Design Day is to bring together Italian companies from all over the world and the nation to talk about how culture and innovations will shape business in the future. The Embassy of Italy in Nigeria is optimistic that the conference on “Italian Design Day: Sustainable Innovation through Cultural Influences” on March 9, 2023, will further strengthen the business relationship between Nigeria and Italy.
With a special emphasis on topics bordering on the role of architecture, fashion and design in improving business, creating an enabling environment and quality culture in a sustainable and friendly business environment.
The Rome Business School Nigeria Campus will host the event on-site. But, attendees from all across the world can also join virtually
Activity details include;
ITALIAN DESIGN DAY PROGRAM
Theme: Sustainable Innovation through Cultural Influence
FOCUS TOPICS
🔹 General overview of the Italian Design Day: Sustainable innovation through cultural influences
🔹 How culture influences design: Italian Architecture, Fashion and Technology
🔹 National Branding through arts and culture
🔹 Video on Italian arts, culture, brands, and businesses
🔹 Sustaining the culture of quality in Italian Brands
🔹 Italian Brands in Nigeria
SPEAKERS
Dott. Ugo Boni,
Consul General In Lagos
Topic: General overview of Italian Design Day:
Sustainable innovation through cultural influences
Prof. Antonio Ragusa
Founder & Dean, Rome Business School
Massimo Roj
Ambassador of Italian Design since 2017,
CEO of Progetto CMR
Humphrey Akanazu, Ph.D
Country Director, Rome Business School Nigeria.
Valerio Mancini
Director, Research Center at Rome Business School, Italy
Topic: National Branding through arts and culture
Michela Bonafoni
Faculty, Rome Business School, Italy
Cajetan Osuagwu
Faculty and Program Advisor, Rome Business School Nigeria
Topic: Sustaining the culture of quality in Italian Brands
EVENT DETAILS
Venue: 10B, Abimbola Okunnuga Crescent, Off Harold Shodipo, Off Joel Ogunnaike Street, GRA, Ikeja, Lagos.
Date: Thursday, 9th March 2023
Time: 11:00 AM
AGENDA
Venue: Rome Business School Nigeria, Lagos Campus
Time: 11:00 am (WAT)
Mode of Attendance: Blended
🔹11:05 – 11:20: Welcome address – H.E STEFANO DE LEO, Ambassador of Italy to Nigeria
🔹11:20 – 11:35: Opening Remark – PROF. ANTONIO RAGUSA, Founding President and Dean Rome Business School
🔹11:40 – 11:50: 1st Speaker – DOTT. UGO BONI, Consul General of Italy in Lagos – General overview on Italian Design Day: Sustainable innovation through cultural influences
🔹11:50 – 12:20: 2nd Speaker – DOTT. MASSIMO ROJ, CEO of Progetto CMR – “Innovation – Beauty – Purpose: The timeless marvel of Italian design.”
🔹12:25 – 12:50: 3rd Speaker – DOTT.SSA MICHELA BONAFONI, Faculty member, Rome Business School, Italy – “How culture influences design: Italian Architecture, Fashion and Technology.”
🔹12:55 – 13:20: 4th Speaker – DOTT. VALERIO MANCINI, Faculty Member, Rome Business School, Italy – “National Branding through arts and culture.”
🔹13:25 – 13:30: Video on Italian arts, culture, brands, and businesses
🔹13:30 – 13:50: 5th Speaker– MR. CAJETAN OSUAGWU, Faculty Member, Rome Business School Nigeria – “Sustaining the culture of quality in Italian Brands: A Nigerian Experience.”
🔹 Q&A
🔹 Closing Remarks – DR. HUMPHREY AKANAZU, Country Director of Rome Business School Nigeria.
Kindly fill out the form to participate here: REGISTER
BRIEF HISTORY OF THE ITALIAN DESIGN DAY
Italy’s rich history is a source of inspiration for contemporary artists and cultural producers. A glimpse into the architecture that has influenced philosophy and style around the world can be given simply by taking a trip to some of Italy’s most beautiful cities. The magnificent structures of which the Roman Empire was so proud had a profound impact on Italian culture and ideas, which is still felt today.
Italian Industrial Design was the name of this design aesthetic. When architect Massimo Vignelli produced a book titled “Italy: The new home landscape” in the late 1960s, the idea gained popularity (1969). He claimed that the architecture and scenery of Italy served as inspiration for Italian design. A New Balance in life, he claimed, was being sought through “an endeavor to develop a new relationship between man and nature” (Vignelli 1969).
International Italian Design Day aims to bring together the nation of Italy and businesses from all over the globe to discuss how culture and innovations will influence business in the future. The conference on “Italian Design Day: Sustainable Innovation via Cultural Influences” on March 9, 2023, is expected to further solidify the commercial ties between Nigeria and Italy.
The ability of design to change people and environments is what gives it power. People are able to operate more productively, efficiently, and effectively thanks to design, and the world as a whole improves. The environment in which people work, live, and interact is also influenced by how products, locations, and services are designed. The design of the iPhone, which has helped it become the most well-liked smartphone in the world, is a fantastic example. The iPhone is the most widely used smartphone ever, thanks in part to its stylish appearance. The same is true of the iPad and other devices that came after it.
We anticipate this wonderful conference, which aims to convey the magnificent cultural diversity of Italy and how it influences and promotes commercial activity. You won’t want to miss this fantastic one-off event.
