Overview

Facebook Workplace and other popular corporate collaboration tools, such as Yammer, Slack, Skype, WhatsApp and Salesforce Chatter, all promise a kind of magic bullet for today’s geographically diverse workplace. And, if the goal is easier communication and a more modern channel for information sharing, then these tools can achieve some measure of success.

Diversity begets creativity—in this seminar, we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COIN). We will explore how to discover the latest trends on the Web, and how to make them succeed in online social networks. We will study a wide range of methods for predictive analytics (coolhunting) and online social marketing (cool farming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn Web mining, social network analysis, and trend prediction.

Collaborative Learning brings learners together to exchange ideas and apply knowledge to real problems with collaborative and formal learning tools. By interacting with peers from across the organization, learners more easily acquire and retain the skills they need to excel in their roles. Your organization can close skills and leadership gaps and position itself for success, now and into the future.

Learning Objective

Integrated Company Communication course is aimed at giving you a full understanding of the role and potential of communication within your organisation’s context and to acquire a fuller awareness of the tools available. You will develop more complete competencies as a marketing and communication professional, acquiring the necessary bases for possible further specializations. The course will help you widen your knowledge of company communication techniques in their conceptual, applied and organisational aspects.

You will learn to:

• Understand the need for and advantages of internal communication;
• See how internal communication enables the understanding and sharing of organisational objectives by all branches;
• Set up an effective internal communication plan and define its related budget;
• Evaluate the characteristics of any possible internal communication tool and initiative and select which ones to use;
• Monitor internal communication results and adopt the necessary contingent improvement actions.

Target Participants

This course is designed for those who have been operating in the field of market communication for a short time or are new to this discipline. It is also suited for those who, although they do not directly operate in the field of company communication, belong to work groups that support communication activities or handle them as part of their activity.