Giuliana Baldo Chiaron is an Adjunct Professor at Sapienza, University of Rome (Faculty of Economics) and a Marketing and Communication Manager, with over 18 years in the InformationTechnology, Telecommunications and Fashion industries. She has acquired good international experience in Business Development and Marketing working for Computer Sciences Corporation in Italy and for C3 Europe and Alphatelecom in UK as an International Relations and Communications Manager. Since 2010, Head of International Prepaid Calling Services & E-Commerce for Clouditalia. Baldo Chiaron obtained her degree in Foreign Languages and Literature in Padua (Italy) with a thesis in European Union Multilingualism Programs and Services. She studied International Business, General Management and Marketing at the Royal Holloway University of London (UK). She is fluent in English and has good knowledge of German and French. Her teaching areas of specialisation are Enterprise Communication Management, E-commerce and E-business, Digital Marketing Communication.