Emmanuel Agu has over 18 years’ experience across Consulting, Banking and FMCGs (Diageo, Heineken and Jotna Group). A well-rounded Business and Commercial Leader with a strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits and attitudes towards brands.

Agu has successfully steered and managed over 20 brands in the Nigerian marketing landscape in the last two decades. A brand turnaround expert with a sound creative skill set, strategic know-how, street-level credibility and executional excellence. Agu has long metamorphosed from not only building brands to providing strategic imperatives that has grown businesses. A multiple award winner who has just been bestowed with the Outstanding Marketing Personality of the year 2020 and Marketing Director of the year 2020 by Marketing Edge Magazine and Brand Communicator Magazine respectively.

Strong Marketing Communication professional with an MBA in Marketing Management and MSc in Media and Marketing Communication from Lagos State University and Pan Atlantic University Lekki respectively. A certified Management Consultant (CMC) and a member of the body of fellows of the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers & Administrators (FIPMA) and Institute of Management Consultants (FIMC).

Agu is married to his lovely wife Joy and both have two lovely children.