Description

The Cross-cultural Communication and Management course tackles one of the key topics of modern management problematic: how to handle interactions with the business stakeholders like team members, customers, personnel and organizational systems from different cultures in the global market.

Nowadays, more and more organizations and companies operate on an international scale; therefore, they cannot underestimate the influence of cultural variables on consumer purchasing behaviour and on managerial, professional and communication styles.

Furthermore and ever more frequently, the mergers and acquisitions of companies, joint ventures, and international partnerships result in having to confront different cultural values and organizational and strategic systems that must be adequately managed, lest this kind of operation fails. Also, from a specifically operational point of view, cultural diversity has a profound effect on interpersonal communication modalities; a lack of awareness and competency in these subjects may give rise to very problematic situations. Today, all this creates the need for dedicated training in cross-cultural communication and management.

Objectives of the Course:

The Cross-cultural Communication and Management course is aimed at providing you with the conceptual and operational tools to enable you to function as a manager or an entrepreneur in an international environment.

Learning Outcomes

On completion of the course, you will be able to:

• understand the meaning of culture and the impact of cultural diversity on business and management;
• evaluate and interpret cultural diversity by means of the most advanced conceptual models;
• understand and manage the communication models and styles of the various cultures of the world;
• understand and manage the impact of cultural influences on the organization, the company strategy, and customer and personnel relations;
• operate in international teams;
• understand the competencies necessary for international level management, with particular reference to cultural diversity management.

Content