• Developing and implementing the Marketing and Communication performing strategies required to achieve the planned objectives.
• Gaining a command of the techniques and sources for obtaining information, and a more in-depth insight into the creation of a Marketing, Sales and Competitive Intelligence information system.
• Identifying opportunities, threats and possibilities for change within the company’s environment, orienting the strategy based on the potential sales and marketing scenarios.
• Use the different policies in the marketing mix to effectively create, communicate and deliver values.

• Attending this Master entitles to:

  This program is designed to help you find internships or positions in line with your ambitions and expectations.  In particular, the school offers the following services to the enrolled students:

  • Individual Career Counselling Meeting
  • Rome Business School’s Official Career Portal
  • Professional Workshops
  • Rome Business School’s Talent Focus

  World-Class Teachers

  The Master faculty is made up of highly selected international professors, trainers and business managers, drawn from a variety of operational and professional fields and thus able to bring to the table a rich array of up-to-date experiences and competencies. The teaching approach is aimed at the acquisition of know-how, thus at transferring competencies truly useful for the attendees’ professional development.

  Tutoring

  For both the on-campus and 100% online courses, attendees can always count on the assistance of a tutor for any clarifications they may require, for the completion of the tests and exercises required by each module and for the final project.

  Learning Materials

  Students registered for the Master will be issued with a wealth of learning materials, including slides, textbooks, case studies, articles, videos, and useful internet links.

  Registering In the Rome Business School’s Alumni Association

  Attendance in the Master entitles to become part of the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences, and projects. Many facilitations are also available for attending further training courses.

  Certification

  At the end of the course, attendees will be issued with the official Master Degree Certificate.

HENRY OJIELO
He is the Managing Partner of S4G Nigeria Limited. He was the General Manager, Retail Sales in responsibility for 75% of total Conoil Sales developed, implementation, and delivery of the among business operating plans for retail sales. Sales executive with 23 years experience; 13 of the years in senior and executive management roles. Has mastery in Route-to-Consumer Strategy and implementation, Winning at retail through excellent Trade Marketing Execution. Also strong at Innovation Trade Strategy and Sales Transformation. Has as well, excellent people leadership skills that resulted in the development and retention of talents in various roles. Developed key talents in GN Plc. through coaching, project leads, and mentoring, as well as having all sales leaders spending more time in the field with associates – two have moved up to senior management roles, while one is on an international assignment. He involved the team in Strategy and Planning and created avenues for team bonding, motivation, and coaching, which Improved East & North East Region Super engaged employee score in 2015 by 25 points Changed the leadership style in NBC from directive to participatory and coaching, by doing a self-run one-day leadership program for all commercial managers in NBC Plc. Lagos region – many managers have attributed their change in mind-set and growth to the training.

TOROMADE FRANCIS (FCIM, MBA, MCIA, AMNIM, arpa) 
Is a seasoned Marketing and Business Development expert, consultant, and analyst with more than two decades of experience in leading and managing marketing, sales, procurement, research, training and development, and financial management in the livestock sub-sector in Nigeria and West Africa. Francis worked as General Manager, Sales, and Marketing, for thirteen years at Amo Byng Nig. Ltd: one of Nigeria’s leading producers and distributors of high-quality feed concentrates and finished feeds where he led business strategy development and grew sales revenue by more than 1,400%, expanded the business credit facilities, and distribution network across Nigeria and West Africa.

Global Experience – International Boot-camps in Rome & Kigali 

Looking for an international experience to gain a brand-new perspective on the business world? We offer you the chance to do just that, honing your competency and enriching your knowledge of entrepreneurship, innovation, and other key topics in the business world by taking part in our International Programs in Rome and Kigali, where you can also expand your professional network

In-Company Business Project. 

Thanks to our worldwide network of partners, Rome Business School can provide you with access to a wide range of internship opportunities in Nigeria and the amazing destinations in Africa and outside Africa. Dive into an international and business oriented context and take advantage of a life changing experience!

Life & Soft Skills Program Self Discovery. 

Self-Awareness. Empowerment. Reinvention. Soft skills are personal attributes that can affect our relationships and communication and are crucial for business success and effective leadership, in this high tech world in which we live. If we look it deeper, the soft skills are actually essential abilities, they are life skills that we should master each and every day to become a better version of ourselves. The program is practice based consisting of 5 interactive courses, including self-assessment tests, role plays and quizzes and a final Certification of completion.

Networking & Partners 

We have solid partnerships in place with several locally and globally renowned leading companies, such as Airtel, Rainoil, Innoson, Fidson, Cool FM, CIPM, Fendi, Bulgari, Eataly, IBM Italy, Land Rover and many more. To ensure our students can build a strong professional network, we constantly organize meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process.

Capstone Project: Practical Business Challenge 

Tangible return on your investment. Teamwork project with a scope to develop a Business Plan, Marketing or Sales plan that solves a business problem in a business area, of an existing or fictitious companies in the industry OR work on a business challenge in the companies students work, or work on a real business company’s challenge proposed by the Program Director to resolve a problem and create a strategy. All teams are guided from the initial phase of the project and upon completion present the project verbally to the Academic Committee.

Career Acceleration Program 

Our skilled and professional Career Services Team provides our participants with a personalized Career Acceleration Program specifically designed to shape their own professional profile in order to become a competitive figure in the modern employment market. You have access to workshops focusing on the hottest topics in relation to job seeking and career networking, individual career guidance meetings, our exclusive event. Rome Business School Talent Focus‟, and more invaluable benefits to ensure the best start or a great boost in your career.