The Master in Marketing and Sales program is ranked 60th in Western Europe’s marketing rankings, out of the Top 200 regional rankings throughout 9 geographic zones.
The Master in Marketing and Sales program is ranked 60th in Western Europe’s marketing rankings, out of the Top 200 regional rankings throughout 9 geographic zones.
This Master’s degree will enhance students’ competencies and prepare them to take on responsibilities in any company’s Marketing or Sales Department.
After completing this Master’s program,
Create and implement the marketing and sales performance strategies required to meet the planned goals. Learn about information gathering methodologies and sources, as well as a more in-depth understanding of how to create a Marketing, Sales, and Competitive Intelligence information system. Identify opportunities, challenges, and change possibilities in the company’s environment, align the strategy with probable sales and marketing scenarios, and employ various marketing mix policies to effectively generate, communicate, and deliver values.
Gain a thorough understanding of the potential and risks brought about by the new digital trends that arise on a daily basis, allowing the organization to react to the competitive climate in a variety of ways.
Develop the skills necessary to address and improve new demands in many areas of the organization. Lead the deployment of new operational management systems while incorporating new innovative methodologies. Create models (sales funnels, commercial dashboards) to track the progress of sales channels.
Inspire and lead high-performing worldwide marketing and sales teams, taking the necessary steps to select, train, motivate, and control the various sales networks and teams. Establish effective relationships between the Marketing and Sales Department and the rest of the organization to increase the company’s value. Analyze the market situation, define the various scenarios, discover opportunities, create the best marketing plan, and evaluate how to implement it.
Rome Business School Nigeria Now Offers CIM Accredited Degrees. CIM has accredited Rome Business School Nigeria’s Executive Master in Marketing and Sales degrees. Students at Rome Business School Nigeria can now obtain CIM exemptions while pursuing their Executive Master’s degree.
The Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria’s Executive Master in Marketing and Sales. Rome Business School Nigeria executive students can obtain the ARCON Professional Diploma and Associate Membership through exemptions by taking only the last level of the professional examination while pursuing their executive Master’s degree.
The Executive Master in Marketing & Sales course is designed to train professionals to perfect and hone their skills, as well as to embrace change as the most effective way of generating competitive advantages, allowing them to capitalize on new technologies and gain insight into the new generations of professionals entering the job market. Participants will first gain general management knowledge before acquiring specialized expertise in Marketing & Sales, as well as insight into the digitization of the business sector, allowing them to stand out as innovative, responsible leaders with a growth-focused mindset, fully equipped to make an impact in the world and achieve career milestones.
Therefore, as well as newcomers to the field, this Master’s is ideal for leaders who want to capitalize on digital technologies to understand markets and customers.
Marketing and Sales Core Drivers
Strategic Marketing and Sales
The Value of Communication in Marketing and Sales
Digital Marketing and Web Empowering
International Marketing and Sales
Marketing and Automation Channels, Digital Sales, New Tech and Future Trends
There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.
Experience business and innovation in the heart of Italy. Explore Rome’s rich cultural heritage while connecting with international companies, entrepreneurs and a global business community.
Discover a new model of African growth and innovation. Explore Kigali’s thriving business ecosystem, connect with ambitious entrepreneurs and gain fresh perspectives on doing business in a rapidly transforming economy.
Step into one of the world’s fastest-growing business hubs. Discover Qatar’s ambitious vision, connect with leading organisations and explore opportunities shaping the future of business across the Middle East.
Discover where innovation meets global business. Explore one of Asia’s leading business and technology hubs, connect with global companies and gain insights into the strategies driving growth in a highly competitive economy.
Experience the energy of one of the world’s great business capitals. Explore India’s dynamic corporate and entrepreneurial ecosystem, expand your network and discover how innovation is shaping the future of business.
Discover a new perspective on sustainable business and innovation. Explore Denmark’s globally recognised approach to entrepreneurship, technology and sustainable growth while connecting with businesses shaping the future.
At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.
WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.
You will be guided by experts in every step of your Marketing path.
Our Facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.
Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competences that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.
See some facts about our faculty:
Checkout our topnotch renowned faculties here:
Emmanuel Agu has over 18 years of experience in Consulting, Banking, and FMCGs (Diageo, Heineken, and Jotna Group). A well-rounded Business...
Emmanuel Agu has over 18 years of experience in Consulting, Banking, and FMCGs (Diageo, Heineken, and Jotna Group). A well-rounded Business and Commercial Leader with a strong track record in business strategy, brand communication/experiential strategy, portfolio commercialization, insight generation that has delivered strong ROI on cutting-edge innovations, and high-performing team leadership. Skilled in regional/national communication and local insight generation that delivers strong brand growth. Vast experience in cause marketing. Very knowledgeable about the Nigerian/African consumer space, their habits, and attitudes towards brands.
Dr. Francis Toromade is a distinguished agribusiness consultant, with over 35 years of experience across Nigeria and West Africa. His...
Dr. Francis Toromade is a distinguished agribusiness consultant, with over 35 years of experience across Nigeria and West Africa. His extensive expertise spans livestock management, sales, marketing, research, and business development, with a proven track record of driving growth, innovation, and sustainable development in the agricultural sector. Known for his transformative leadership, Francis led Amo Byng Nig. Ltd. to a remarkable 34,000% revenue increase during his tenure. His contributions were honored by Amo Byng Nig. Ltd. with a feed mill named after him.
After his tenure at Amo Byng, Francis transitioned to academia and consulting, leading initiatives that support agribusiness education and development. He serves as the Director General of Premier Agribusiness Academy, where he champions strategic learning solutions in partnership with institutions like the International Institute of Tropical Agriculture (IITA) and Nigerian Institute of Animal Science (NIAS), fostering agribusiness investment and farmer training in Nigeria. Additionally, as a facilitator at Rome Business School, he shares his expertise in agribusiness, logistics and supply chain management, marketing, sales expertise, entrepreneurship, and innovation with master’s students.
Francis's involvement in major projects like the Nigeria Soy Excellence Centre, where he trained over 3,000 stakeholders through Training of Trainers (ToT) programs and promoted agricultural infrastructure, underscores his commitment to agribusiness advancement.
He served as the Executive Secretary of the Soy Excellence Centre Regional Advisory Council from 2019 to 2023, during which he played a pivotal role in constituting the Regional Advisory Council members, comprising stakeholders from both the public and private sectors.
His dedication to excellence was recognized by Rome Business School with a meritorious award in appreciation of his outstanding facilitation, selfless service, and mentorship in the school’s Executive Master’s in Agribusiness Management program.
With a Ph.D. in Business Administration, an MBA in International Business Management, and a master's in Agribusiness Management, Project Management, and Logistics and Supply Chain Management, Francis is a recognized authority and a respected member of several prestigious professional bodies. He is a Fellow of the Chartered Institute of Marketing (UK), Chartered Institute of Administration, National Institute of Marketing of Nigeria, the Guild of Public Affairs Analysts of Nigeria (GPAAN), Institute of Strategic Management of Nigeria (Chartered), Centre for Public Service Productivity and Development, and the Institute of Management Consultants, where he also holds the Certified Management Consultant (CMC) designation. His dedication to professional excellence is further demonstrated by his roles as a Distinguished Fellow of the Africa Business Club, Associate Member of the Chartered Institute of Personnel Management, and member of the Advertising Practitioners Council of Nigeria, the Institute of Training and Development, and the Nigerian Institute of Management. He was certified by EC-Council in Customer Relationship Management and Supply Chain Management and has attended a Certified Business Analysis Professional course with JK Michaels. In quest for additional knowledge, Dr. Francis attended a business analytics course with the University of Cape Town and also attended AI for Leaders and Machine Learning with the University of Texas.
He is a Doctoral Fellow of the Chartered Institute of Customer Relationship Management, Chartered Institute of Logistics and Supply Chain Management, Chartered Institute of Project Management of Nigeria, Chartered Institute of Human Resource Management, and Artificial Intelligence Management and Finance Institute.
He holds memberships in various industry associations, including the Feed Industry Practitioners Association of Nigeria (FIPAN), Poultry Association of Nigeria (PAN), Catfish and Allied Fish Association of Nigeria (CAFFAN), Nigeria Soybean Association (NSA), Tilapia Aquaculture Developers Association of Nigeria (TADAN), Pig Farmers Association of Nigeria, Nigeria Soybean Stakeholders Coalition, and Nigeria Feed & Fodder Multi-Stakeholder Platform.
As a member of the Chartered Institute of Directors, Francis remains actively engaged in leadership practices that align with global standards. He currently serves as the Director General of Premier Agribusiness Academy and Feed Industry Practitioners Association of Nigeria (FIPAN).
Dr Toromade is a Deputy Commissioner of Police (Supernumerary Unit) in the Nigeria Police Force
Henry Ojielo: He is the Managing Partner S4G Nigeria Limited. He was the General Manager, Retail Sales is responsible for...
Henry Ojielo: He is the Managing Partner S4G Nigeria Limited. He was the General Manager, Retail Sales is responsible for 75% of total Conoil Sales developed, implemented, and delivered the business operating plan for retail sales. Sales executive with 23 years’ experience; 13 of the years in senior and executive management roles. Has mastery in Route to-Consumer Strategy and implementation, winning at retail through excellent Trade Marketing Execution. Also strong at Innovation Trade Strategy and Sales Transformation. Has as well, excellent people leadership skills that resulted in the development and retention of talents in various roles.
(DVP) in all audience engagement efforts.
John Olaoye Is the General Manager (Sales & Marketing) for Olam International. He moved the flagship category from monthly sales of...
John Olaoye Is the General Manager (Sales & Marketing) for Olam International. He moved the flagship category from monthly sales of 2,000 tons to 29,000 tons between 2014 and 2017. He was the Head of Sales and Marketing (East and North East) for Dangote Flour Mills PLC before joining Olam International. He is a Fellow of the National Institute of Marketing (FNIMN). He has attended much managerial development training both locally and internationally. He is a guest lecturer with most institutions.
In line with our mission to evolve better managers for a better world, our goal is to provide you with the support, resources, and tools necessary for a successful career and professional future, other to accomplish these we don’t just provide you with a top-class training, but also granting you the support and assistance from Rome Business School Career Services. From the very beginning of an academic program through all the processes until graduation, we help you choose the right professional area to direct your interest and efforts, and prepare you to effectively face the day’s job market. Along with connections that can open doors at various companies.
Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/
Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and alumni in terms of employment and professional growth following their master’s degree at Rome Business School Nigeria. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
Download the 2023/2024 employment report here for more information.
Soft skills are the “secret key” of a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The Master will be taught via interactive lectures, case study analyses, exercises, debates, role plays, collaborative exercises, video conferences, business analysis, and student presentations, all while keeping to the highest standards for teaching technique offered by EFMD. We’ll utilize case studies to spark conversations and highlight business issues. In addition to reading, students will be encouraged to participate in debates and conversations. Learning by doing is the foundation of the teaching methodology, which involves teachers involving students, implementing a student-centered approach, and providing activities that enable students to apply the knowledge they have learnt.
Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments.
The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises, and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.
Learning guided by the professor
At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.
Learning through collaborative learning
Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.
Learning guided by the professor
The Professor:
At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.
A Thorough Selection Process: Qualification and Steps:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:
At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Tuition Payment
Flexible Payment structure:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. These partial economic hedges can consist of :
Please Note: Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply immediately to access the scholarship.
You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.
Your future awaits.
Build it with us.