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Executive Master in Digital Marketing and Business Transformation

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Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market.
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Formula

  • International

Method

  • Online, On Campus

Start Date

  • October 2026

Enrollment

  • 98%

Available Seats

  • 5

Executive Master in Digital Marketing and Business Transformation

The Specialized Master in Digital Marketing and Business Transformation is crafted to equip professionals with the essential skills to earn top industry certifications, including Google Ads Search, Facebook Blueprint, and Hubspot. This program delivers hands-on, intensive training in Digital Marketing, ensuring participants are well-prepared to thrive in the workforce and contribute effectively to international marketing teams.

Program Features

  • Learning Formula- On-Campus and 100% Online
  • Intake Cohort- April and October each year.
  • Accredited Master’s Certification – 60 ECTS
  • Language – English
  • 2 Weekends per month ( Fortnightly)
  • Duration- 1 year
  • Internship opportunities at top multinationals organizations

Intended Learning Outcomes

  • Demonstrate strong core management skills, including business planning, project coordination, and effective budget control.

  • Confidently navigate different digital business models and lead improvements in digital operations.

  • Boost digital channel performance, plan and run impactful digital media campaigns, and build effective content strategies.

  • Use digital insights and data to support smart, informed decisions.

  • Work well with team members, partners, and external stakeholders to increase both business results and the reach of ECG initiatives.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto,Better Managers for a Better World,an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our Executive Master in Digital Marketing and Business Transformation?

Build Digital Management Skills & a Strategic Business Vision

01

Gain the expertise to lead and inspire high-performing international teams within digital environments.
Learn to craft innovative digital business plans, understand the essentials of financial and managerial control, and effectively apply project management methodologies tailored for online business models and digital transformation processes.

Execute Effective Digital Strategies & Excel in Digital Marketing

02

Deepen your understanding of the ever-evolving digital marketing landscape—identify new trends, assess risks and opportunities, and adapt your business strategies to fit the changing digital world.
Develop sharp analytical skills to evaluate market conditions, forecast outcomes, uncover new opportunities, and implement dynamic branding and digital marketing strategies.
Master the use of advanced digital tools for brand promotion, SEO, and online reputation management.
Specialize in e-commerce operations, as well as in analyzing and interpreting marketing metrics for growth.

Embrace Emerging Technologies & Develop a Future-Forward Mindset

03

Explore how new and emerging technologies along with data and coding are revolutionizing today’s digital economy.
Sharpen your decision-making and complex problem-solving skills in digitally-driven environments.
Understand and apply the core frameworks of international digital entrepreneurship.
Adopt agile methodologies to enhance product development, implement innovation effectively, and lead future-focused, transformative business initiatives.

Our Partners

CIM

Rome Business School Nigeria Now Offers CIM Accredited Degrees, CIM accredits the Digital marketing and Business Transformation degrees from Rome Business School Nigeria, Students at Rome Business School Nigeria are now able to gain CIM exemptions whilst studying for their Executive Master degree.

ARCON

Advertising Regulatory Council of Nigeria (ARCON) has accredited Rome Business School Nigeria Executive Master in Marketing and Communication. Rome Business School Nigeria executive students can gain ARCON Professional Diploma and Associate Membership via exemptions by sitting for just the final stage of the professional examination whilst studying for their executive Master’s degree.

NIMN

RBSN students have the privilege to join the league of marketing professionals through a fast track program via a direct membership into all the professional grades levels – Associates, Full Member, and fellow, This Mapping and accreditation have emphasized some recommendations for complete exemptions in all modules for the professional certifications examination of NIMN for Rome Business School Nigeria executives’ master students in Marketing and Communication as they commence their program with the school.

Executive Master in Digital Marketing and Business Transformation

Transform your business, strengthen your digital capabilities, and drive meaningful impact in today’s digital economy.

This Master’s program is tailored for professionals aiming to master the key components of digital transformation and innovation in business. Participants will explore how emerging technologies can disrupt or enhance existing business models, reshape company culture, and redefine customer interactions to meet evolving market demands. The course also develops digital leadership by enhancing participants’ fluency in technology, building new capabilities, and demonstrating how tech innovations translate into measurable business outcomes.

In addition to its core focus, this Master offers a highly practical approach to Digital Marketing, enabling professionals to update and sharpen their skills using the latest tools and strategies. Participants will learn how to navigate digital platforms and channels, craft integrated omni-channel marketing strategies, and boost performance through effective use of digital analytics.

Starting with foundational management principles, students will advance into specialized knowledge in Digital Marketing and Business Transformation. They will gain expertise in transitioning businesses into digital-first models, developing agile digital strategies, and leveraging Data Analytics to drive transformation. The program also dives deep into digital customer experience, web optimization, content strategy, digital communication, and customer engagement practices.

By the end of the program, students will have explored future-focused business trends, technology innovations, and sustainable practices; equipping them to emerge as forward-thinking, responsible leaders with a growth mindset, ready to make a difference and reach their next career milestone.

  • Project & Operations Management
  • Human Resources Management
  • Managerial Economics
  • Management Accounting for Decision Making
  • Entrepreneurship and Business Planning
  • Business Strategy

QUICK CURRENT STATISTICS OF OUR EXECUTIVE’S STUDENTS AND ALUMNI ON INTELLECTUAL CAPACITY DEVELOPMENT

  • Professional responsibilities increased by 82%.
  • 93% Increased Ability to Make Decisions
  • 79% of students report higher salaries following their master’s program completion.
  • 68% of alumni received promotions and new offers.53% of students work for a multinational corporation.
  • 58% of them are currently effective directors and managers in their companies.

Live the international experience: Rome Business School Study Tours experiences

List of Study Tours

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Experience business and innovation in the heart of Italy. Explore Rome’s rich cultural heritage while connecting with international companies, entrepreneurs and a global business community.

Discover a new model of African growth and innovation. Explore Kigali’s thriving business ecosystem, connect with ambitious entrepreneurs and gain fresh perspectives on doing business in a rapidly transforming economy.

Step into one of the world’s fastest-growing business hubs. Discover Qatar’s ambitious vision, connect with leading organisations and explore opportunities shaping the future of business across the Middle East.

Discover where innovation meets global business. Explore one of Asia’s leading business and technology hubs, connect with global companies and gain insights into the strategies driving growth in a highly competitive economy.

Experience the energy of one of the world’s great business capitals. Explore India’s dynamic corporate and entrepreneurial ecosystem, expand your network and discover how innovation is shaping the future of business.

Discover a new perspective on sustainable business and innovation. Explore Denmark’s globally recognised approach to entrepreneurship, technology and sustainable growth while connecting with businesses shaping the future.

DOUBLE CERTIFICATION

At the end of the course, attendees will be issued with the official double certification of the Master in Digital Marketing and Business Transformation from Rome Business School Italy and Valencia International University, Spain.
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CERTIFICATE RECOGNITION

At the end of the course, attendees will be issued with the official double certification of the Master of the respective program from Rome Business School Italy and Valencia International University, Spain. The certification also comes with an academic transcript with detailed modules and their ECTS grades, and the number of study hours for each of the modules taken.

WES recognizes our accreditation partner University, Valencia International University (VIU). Students seeking to evaluate their academic transcripts with the WES can write at Rome Business school Nigeria to be guided on the process. Valencia International University (VIU) certification has been recognized under the educational credential assessment for Immigration, Refugees and Citizenship Canada as a Canadian equivalency master’s degree.

Faculty

You will be guided by experts in every step of your Digital Transformation path.

Our facilitators are carefully selected international academics and disruptive executives who apply their skills and knowledge every day to achieve their goals. You will benefit from the experience of professionals currently working in the field for leading national and international companies, bringing their emerging insights from real business cases.

Our teaching method is designed to ensure the acquisition of theoretical and practical know-how in order to transfer truly useful competencies that foster professional development. Our faculty members are opinion leaders on many of today’s most crucial business topics.

See some facts about our faculty:

  • 75 facilitators of diverse professional background
  • 10% of them are academic professors
  • 90% of them currently work professionally in the field as industry experts, consultants, entrepreneurs, managers, and practitioners.
  • 70% of them have international experience
  • 30% of them have national experience

Checkout our topnotch renowned faculties here: https://romebusinessschool.ng/faculty/

Temitayo Oyinyemi

Program Faculty

Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever,...

Temitayo Oyinyemi is a Digital marketing enthusiast with over 5 years of experience working on major brands like Diamond Bank, Unilever, FBNQuest, Vodacom, etc.

Temitayo Oyinyemi is the Marketing Director of Prime Click Marketing, a results-driven digital marketing agency, that helps companies grow their business using pay-per-click marketing channels. The agency focuses on implementing strategies and analyzing metrics that have a direct relationship with the bottom line of a company.

Olajumoke Bolu-Kujero

Program Faculty

Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she...

Olajumoke Bolu-Kujero Is a Digital Marketing and E-Commerce expert. She is currently the Head of Marketing at Jumia Nigeria where she plans and executes a marketing campaign, monitors KPIs to ensure cost efficiency, adopts best practices, and defines customer touchpoints across all business units. She was the Head of Marketing, Wakanow Lagos. She holds a Post Graduate Diploma in Digital Business…

Andrea Febraio

Program Faculty

Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and...

Andrea Febraio co-founded Teads, a startup company bought recently by Altice for $308 million. Febraio is passionate about blockchain, bitcoin, and cryptocurrency. He is also a Senior Lecturer at London Business School, IE Business Madrid, SDA Bocconi, etc. he is currently an Advisor at Lemma Technologies.

Career and Entrepreneurship Services

In line with our mission to evolve better managers for a better world, our goal is to provide you with the support, resources, and tools necessary for a successful career and professional future, other to accomplish these we don’t just provide you with a top-class training, but also granting you the support and assistance from Rome Business School Career Services. From the very beginning of an academic program through all the processes until graduation, we help you choose the right professional area to direct your interest and efforts, and prepare you to effectively face the day’s job market. Along with connections that can open doors at various companies.

Read more about our career services functions and benefits to our students: https://romebusinessschool.ng/career-services/

Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and alumni in terms of employment and professional growth following their master’s degree at Rome Business School Nigeria. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.

In particular, according to the most recent statistics:

  • 68% Got New Job Offer and promotion
  • 82% Increased Professional Responsibilities
  • 90% Improved Decision Making Capability
  • 5% Got Jobs before Commencement of Master Program
  • 7% Got Jobs within Their Master Program
  • 7% Got Jobs within 1 Year Post Completion of Master Program

Download the 2023/2024 employment report here for more information.

SOFT SKILL PROGRAM

Soft skills are the “secret key” of a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.

The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):

  • Emotional intelligence
  • Public Speaking for Business
  • Time, stress and self-management
  • Intercultural communication
  • Conflict, problem solving and negotiations

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Marketing/Director in Business Development – Digital Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist
The salary of our students after the completion of our Executive Master in Digital Marketing and Business Transformation increased by an average of 15%

The Flexon Learning Methodology

The Master will be taught via interactive lectures, case study analyses, exercises, debates, role plays, collaborative exercises, video conferences, business analysis, and student presentations, all while keeping to the highest standards for teaching technique offered by EFMD. We’ll utilize case studies to spark conversations and highlight business issues. In addition to reading, students will be encouraged to participate in debates and conversations. Learning by doing is the foundation of the teaching methodology, which involves teachers involving students, implementing a student-centered approach, and providing activities that enable students to apply the knowledge they have learnt.

 

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments.

The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises, and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

Our Flexon Learning Methodology Based online model of learning

FACULTY CENTERED | Module Starts

01

Learning guided by the professor

  • The Professor encourage students to reflect on the content
  • Guides and interacts with students to learn and master content through interaction and debates
  • Helps students continuously practice and revise how they perform through assessment form

At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

TEAM CENTERED | Working with your colleagues

02

Learning through collaborative learning

  • Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
  • Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
  • The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.

FACULTY CENTERED | Module Ends

03

Learning guided by the professor

The Professor:

  • Creates assessment to measure students learning
  • Provides students with resources and materials for learning
  • Clarifies doubts
  • Evaluates the assessments and gives direct feedback

At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.

ADMISSION EVALUATION PROCESS

A Thorough Selection Process: Qualification and Steps:

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Candidates admitted to Rome Business School will be issued instructions on enrollment procedures. To enroll, accepted candidates have two options for paying their tuition fees:

  • Full tuition payment, for which the candidate receives an additional 10% discount on their tuition, after the application of any partial scholarship;
  • Minimum first installment, followed by monthly installments depending on the program and study format;
  • Professional and educational requirements: 2 years of working experience, a bachelor’s degree, and a fluent knowledge of English.

ADMISSION PROCESS

At Rome Business School we work hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Partial Scholarship and Tuition

Tuition Payment

  • 100% online participation: NGN3,136,000.00
  • On-campus participation: NGN3,606,400.00

Flexible Payment structure:

  • Start your program with NGN 700,000 and spread the balance within 6 months of interest-free installments.
  • Single lump-sum payments attract and guarantee an additional 10% of the total tuition amount
  • Scholarship Availability: YES, see the top of the page for the prevailing scholarship.

Partial Scholarship

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. These partial economic hedges can consist of :

  1. Early Enrollment Incentive

Please Note: Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply immediately to access the scholarship.

GET READY TO START

You now know that, if you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From that point, it is all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.

Your future awaits.

Build it with us.

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Rome Business School Nigeria (“RBSN”), as the data controller, will process your personal data solely to contact you and provide details about your selected program, after which the data will be deleted. You have the right to request access, correction, deletion, restriction, portability, or object to processing at any time by contacting us info@romebusinessschool.ng This is in compliance to the Nigeria Data Protection Commission (NDPC). For more information, please refer to our Privacy Policy